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Thursday, April 24, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

TNT Sports Locks in New Media-Rights Deals As NBA Decision Looms

College sports, tennis, and racing will be featured prominently moving forward.


April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.

Dec 30, 2023; Pasadena, CA, USA; Alabama Crimson Tide head coach Nick Saban during Rose Bowl media day at Rose Bowl Stadium.

Nick Saban To Make $500K Annually in Alabama Advisory Role

The former Alabama coach retired after the 2023 season.
Saturday, June 8, 2024; Boston MA-Fans watch the game from the top of the Green Monster during the Savannah Bananas first Banana Ball game at Fenway Park on Saturday, June 8, 2024.

Why ESPN Is Attempting to Enter the ‘Sports Tourism’ Business

The network is going direct-to-consumer in more ways than one.

As Realignment Becomes Official, the Power 5 Era Is Over

It’s yet another indicator that college sports have become more commercialized.

College World Series Still Riding High Despite Just Missing Records

Viewership on ESPN platforms averaged 1.56 million.

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.