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Thursday, December 11, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

As LSU and Florida Circle, Kiffin Says ‘No Ultimatum’ From Ole Miss

The Rebels are on the verge of their first College Football Playoff berth.

Virginia Tech Hires Franklin, Penn State Gets $40M Buyout Break

The former Nittany Lions coach has found his next job.


Wave of CFB Coaching Moves Point to Busy Hiring Cycle Ahead

Texas A&M’s Mike Elko is the latest to receive a big extension.

College Athletes Allegedly Involved in $2M Illegal Sports Betting Ring

Unnamed college athletes allegedly operated sportsbooks for the gambling ring.

Disney–YouTube TV Blackout Opens Door for CBS, Fox CFB Ratings Boost

Alabama’s 20–9 victory over LSU on Saturday night drew 7.54 million viewers.

Kelly Suing LSU for Full $53M Buyout After Refusing Settlement Offers

The lawsuit alleges LSU thinks Kelly could be fired for cause.

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.

Aug 30, 2025; Clemson, South Carolina, USA; A detail view of a helmet worn by LSU Tigers offensive tackle Ory Williams (77) with a sticker on it to commemorate the 20th anniversary of hurricane Katrina during the first quarter at Memorial Stadium

LSU Clarifies Athletics Leadership After Another Week of Confusion

LSU has named a permanent athletic director and university president.

YouTube TV Loss Weighs on ABC’s CFB Ratings While Fox Sees Lift

Oklahoma-Tennessee drew just 4.8 million Saturday night.