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Friday, December 27, 2024

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Army West Point will join the AAC as a football-only member in 2024.

Army Will Join the AAC As Football-Only Member in 2024

Other sports programs will continue to compete in the Patriot League.

ACC Defends ‘National’ Expansion Plan Despite Football Concerns

ACC commissioner Jim Phillips is confident in the expansion to 18 programs.


The Big East is dealing from a position of strength.

The Biggest Takeaways From 2023 Big East Media Day

The basketball-centric conference is dealing from a position of strength.

Big 12 Taps Brakes on Further Expansion For Now

The conference is exploring adding Gonzaga.
The Senate Judiciary Committee hosted the 10th Congressional hearing on NIL since 2020.

The Biggest Takeaways from The 10th Congressional NIL Hearing

The seven-person panel expressed a lack of consensus on NIL.
A view of the Allstate Sugar Bowl Playoff Semifinal banner before the game between Clemson and Alabama in the 2018 Sugar Bowl college football playoff semifinal game at Mercedes-Benz Superdome.

Sugar Bowl Trying to Keep College Football Playoff in New Orleans

The Sugar Bowl Committee warned the CFP could move to other cities.

Potential Gonzaga-Big 12 Move Has ‘Overwhelming Support’

The conference has resumed expansion discussions with the school.

Big 12 Reportedly Still Looking to Expand with New Gonzaga Talks

The conference has previously discussed adding the Bulldogs.

Colorado’s Early Success Under Deion Sanders Still Brings Challenges

Deion Sanders is six games into his coaching tenure in Boulder.

Colorado Buffaloes head coach Deion Sanders walks the field during game agains the USC Trojans at Folsom Field.

Deion Sanders Driving Colorado Merch Sales, Out-Of-State Applications

Merchandise sales on Colorado’s online store are up 1,220%.