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Wednesday, December 10, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    Flau'Jae Johnson
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    Flau’jae Johnson Picks College Over WNBA Draft
    The LSU star and rapper will stay another year in school.
    Dawn Staley
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    Women’s March Madness Has a Portal Problem. Can GMs Solve It?
    Final Four coaches are calling agents and players between practices.
    Mar 30, 2025; Spokane, WA, USA; UCLA Bruins head coach Cori Close looks on against the LSU Lady Tigers during the first half of a Elite 8 NCAA Tournament basketball game at Spokane Arena.
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    UCLA’s Rise to the Final Four: Cori Close’s Blueprint for a New..
    The UCLA women’s team is in the Final Four for the first time in the NCAA era.
    Mar 31, 2025; Spokane, WA, USA; UConn Huskies guard Paige Bueckers (5) makes a heart symbol to the crowd after a Elite 8 NCAA Tournament basketball game against the USC Trojans at Spokane Arena.
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    Women’s Hoops Keeps Climbing: Clark’s Boom to Bueckers’s Moment
    This year’s tournament has averaged 967,000 viewers.
    Jessica Pegula
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    Jessica Pegula on Tennis: Pay, Saudi Deals, and Women’s Sports Boom
    Pegula wants tennis players to receive more prize money.
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    In the NIL Era, College Basketball’s Biggest Programs Keep Winning
    Only Power 4 teams qualified for the men’s Sweet 16.
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    SEC, Big Ten Secure $3M Payouts From Women’s March Madness
    Each unit is estimated to be about $113,636.
    Notre Dame Fighting Irish guard Olivia Miles (5) celebrates a three-pointer as TCU Horned Frogs face off with Notre Dame Fighting Irish during the Sweet 16 at Legacy Arena in Birmingham, Ala., on Saturday, March 29, 2025.
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    Olivia Miles Delays WNBA Dreams: Why She Chose the Transfer Portal
    Miles was the projected No. 2 overall pick.
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    Women’s Elite Eight Ratings Down 53%, Still Top Pre–Caitlin Clark Years
    UConn wasn’t in the most-watched game for the first time.
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    March Madness Ratings Dip After Record Start: Will Final Four Deliver?
    Viewership had been at a record pace through the opening rounds.