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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles
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    House v. NCAA Hearing Set: Turning Point for College Sports Amateurism?
    A federal judge will consider whether to allow college athletes to get paid.
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    Auriemma and Staley: Women’s Hoops Should Have Its Own TV Deal
    The current TV deal is tied with 39 other NCAA championships.
    Apr 4, 2025; Tampa, FL, USA; South Carolina Gamecocks head coach Dawn Staley reacts during the first quarter in a semifinal of the women's 2025 NCAA tournament against the Texas Longhorns at Amalie Arena.
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    Gap Narrows Between Women’s and Men’s Tourneys, but Issues Remain
    The NCAA has made changes, but several issues still remain.
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    Houston-Duke Final Four Result Showcases Transfer Portal Impact
    The schools took vastly different approaches to their roster construction.
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    Florida Heading to National Title Game in Dominant SEC Year
    The SEC has had a historic men’s tournament.
    Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard Paige Bueckers (5) and forward Sarah Strong (21) react on the bench during the fourth quarter in a semifinal of the women's 2025 NCAA tournament against the UCLA Bruins at Amalie Arena.
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    Women’s Final Four Delivers Nearly 4M Viewers, Still 64% Drop
    Both of this year’s games were blowouts, which didn’t help returns.
    Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
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    As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth
    How the Blue Devils went old-school in the transfer portal era.
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    Women’s March Madness Eyes Another Change: Go Fully Neutral?
    Attendance in the regional rounds is up significantly.
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    Men’s Final Four: Big Programs, Big Money, and No Cinderellas
    The men’s and women’s Final Fours take place this weekend.
    Paige
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    Paige Bueckers Stays Tight-Lipped About Pro Future
    The UConn star’s WNBA future could be clearer in just 10 days.