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Thursday, December 11, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles
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    College Volleyball’s Audience Is Spiking—and Networks Are Noticing
    Women’s college volleyball is booming as networks and fans embrace the sport.
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    Women’s College Hoops Is Growing. But Caitlin Clark Was an Anomaly
    Final Four viewership fell by 64% after Clark’s last year in college.
    Northwestern
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    Northwestern Settling Hazing Lawsuits As Fitzgerald Case Continues
    Former coach Pat Fitzgerald is suing the school for $130 million.
    Apr 7, 2025; San Antonio, TX, USA; Florida Gators head coach Todd Golden celebrates as he cuts down the net after defeating the Houston Cougars in the national championship game of the Final Four of the 2025 NCAA Tournament at the Alamodome
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    Florida Men’s Hoops National Title Is Ultimate Proof of SEC Dominance
    The SEC won a title and broke men’s basketball records this year.
    Mar 26, 2025; Newark, NJ, USA; An NCAA Wilson official game ball passes thorough a basket in front of an Brigham Young Cougars logo during a practice sessions in preparation for an East Regional semifinal games at Prudential Center
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    Judge Says Issues Still Remain With $2.8B House Settlement
    The judge didn’t issue a decision but suggested possible fixes.
    Apr 6, 2025; Tampa, FL, USA; Connecticut Huskies guard Paige Bueckers (5) is interviewed by ESPN reporter Holly Rowe after the national championship of the women's 2025 NCAA tournament against the South Carolina Gamecocks at Amalie Arena.
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    Women’s Title Game Draws 10M Fewer Viewers, Still Third-Highest Ever
    It drew 75% more than the 2022 game between the same teams.
    Uconn
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    College Sports Revenue Sharing Could Make UConn Even More Dominant 
    “It’ll ruin parity, that’s No. 1.”
    Apr 20, 2024; Fort Worth, TX, USA; LSU Tigers gymnast Olivia Dunne watches as LSU Tigers gymnast Haleigh Bryant performs on uneven bars during the 2024 Womens National Gymnastics Championship at Dickies Arena.
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    Livvy Dunne: House Settlement Doesn’t Recognize the ‘Value I Lost’
    The LSU gymnast submitted a formal objection to the proposed settlement.
    Mar 30, 2024; Arlington, TX, USA; Fox sports sideline reporter and former NFL quarterback Brock Huard talks on the sidelines with Arlington Renegades quarterback Holton Ahlers (15) during the second half of the game against the Birmingham Stallions at Choctaw Stadium.
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    Brock Huard Stepping Aside From Fox Sports College Football Booth
    Huard will be an assistant coach on his son’s high school football team.
    Kelvin Sampson
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    Kelvin Sampson Retiring Would Trigger Houston’s $2 Million Succession Plan
    Sampson’s contract explicitly calls for his son to replace him.