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Saturday, December 21, 2024

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Jan 1, 2024; Pasadena, CA, USA; Michigan Wolverines defensive lineman Kris Jenkins (94) and defensive lineman Cam Goode (99) celebrate on the field after defeating the Alabama Crimson Tide in the 2024 Rose Bowl college football playoff semifinal game at Rose Bowl.

We’re One Year Out From a 12-Team CFP. It’s Anyone’s Guess What That Looks Like

On-campus logistics, media rights, and revenue are uncertain one year out.


Is Barstool Backing Out of College Sports Events?

Barstool Sports has been the sponsor of the Arizona Bowl since 2021.

college football game

What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million

Pop-Tarts Bowl breaks through the noise of college football’s crowded postseason.
Pac 12

2023 In Review: How the Pac-12 Conference Crumbled

Power 5 administrators’ own decisions were the ones that caused the implosion of college sports’ richest conferences.
NIL Summitt

‘Absolute Bulls—.’ ‘Completely Made Up.’ Don’t Believe Everything You Read About NIL Deals in the Transfer Portal

“You can say whatever you want, because no one knows,” one Power 5 collective operator told Front Office Sports.
OSU and WSU have settled with the Pac-12.

Departing Pac-12 Schools Settle With Oregon State and Washington State

Oregon State and Washington State now have control of the Pac-12.



NCAA

Oregon State, Washington State Reportedly Linking up With the WCC

The schools could become affiliate members of the WCC for sports other than football and baseball.