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Tuesday, December 9, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.

Texas Knocks Down NIL-Heavy Texas Tech to Win WCWS

Even without making NIL headlines, the Longhorns invest big in softball.

Jan 6, 2024; Tempe, Arizona, United States; An Arizona State Sun Devil competes in the 100 yard breaststroke against the Grand Canyon Lopes at Mona Plummer Aquatic Complex in Tempe on Jan. 6, 2024.

Trump Immigration Actions Could Ensnare International College Athletes

Both White House and State Department actions have contributed to the uncertainty.
Parker

Women’s College World Series Is Tight but Lucrative Earning Window for Softball..

Brands are navigating the brief but popular annual softball showcase.
Jun 2, 2025; Oklahoma City, OK, USA; Texas Tech Red Raiders players celebrate after defeating the Oklahoma Sooners 3-2 and advance to the finals against Texas in the NCAA Softball Women's College World Series semifinal game at Devon Park.

How Texas Tech Put Together Its First-Ever Women’s College World Series Run

AD Kirby Hocutt speaks with FOS about the Red Raiders’ winning formula.

Alex Jensen introductory press conference on Monday, March 17, 2025.

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.

NiJaree Canady’s $1 Million Arm Slays Softball Favorite Oklahoma

NIL star Canady leads Tech to the Finals in her first season.

Mar 22, 2025; Birmingham AL, USA; LSU gymnast Livvy Dunne stretches with teammates before Session 2 of the SEC Gymnastics Tournament at Legacy Arena in Birmingham, Alabama.

House Settlement Is Supposed to Take Effect in July. It’s Still Not..

College sports awaits which athlete compensation rules will govern the 2025 season.