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Thursday, December 26, 2024

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Ian Eagle Is Ready to Get March Madness Started

He succeeds Jim Nantz as the lead play-by-play announcer for CBS and TBS.


March Madness Doesn’t Just Relate to What’s Happening on the Court

Chaos and transformation across college sports threatens to upend the popular tournament.

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From Payrolls to Arenas, Cinderellas Are Often Underdogs Off the Court, Too

Former bracket buster Saint Peter’s is back in this year’s tournament.

ESPN Locks Up a $7.8B College Football Playoff Extension

Network chairman Jimmy Pitaro announced the six-year deal at a conference Tuesday

Keep Your Invitation: The NIT Is Struggling to Stay Relevant

The tournament dealt with a number of declined invitations this year.
Feb 18, 2023; Salt Lake City, Utah, USA; Grambling State University Tigers guard Tra'Michael Moton (5) celebrates with guard Shawndarius Cowart (10) after making a basket against the Southern University Jaguars during overtime at the Jon M. Huntsman Center.

Yes, the First Four Matters. Here’s Why

The preliminary round of the NCAA tournament is nothing to sleep on.

The NCAA Might Have Screwed Itself Over With Iowa’s Tough Regional

Women’s basketball’s business buzz could be hindered by an early Iowa exit.

St. John's Red Storm head coach Rick Pitino paces the sidline in the second half of a college basketball game between the St. John's Red Storm and the Xavier Musketeers, Wednesday, Jan. 31, 2024, at Cintas Center in Cincinnati. The Xavier Musketeers won, 88-77.

March Sadness? NCAA Tournament Snubs Leave New Round of Scars

Several coaches, and a U.S. senator, lash out at the selection committee.

You May Take Their Teams, but You’ll Never Take Their NCAA Tourney Units

Prizes in the NCAA men’s tournament do not follow realigning schools like Oregon to their new conferences.