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Thursday, December 26, 2024
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    Women’s March Madness Viewership Surges. Bigger Numbers Ahead?
    Iowa–West Virginia drew 4.9 million viewers in the second round.
    Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) cuts the net after the Pac-12 Tournament women's championship game against the Stanford Cardinal at MGM Grand Garden Arena.
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    The Pac-12 Built a Women’s Basketball Powerhouse. Then Realignment Hit
    The breakup is happening at the worst time for the sport.
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    NCAA Wants to End Prop Betting on College Sports. Will It Succeed?
    The announcement comes just days after the NBA began investigating a prop scandal.
    March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
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    ‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined
    At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
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    The Brian Kelly ‘Hit Job’ Kim Mulkey Ripped Is Barely About Brian Kelly at All
    The article was hardly about Kelly at all.
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    At ESPN, She’s the Storyteller of the Women’s Tourney—and What a Year It Is for That
    Sara Gaiero sees Caitlin Clark hype as an opportunity to hook people on two ESPN products: March Madness and, eventually, the WNBA.
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    The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture
    Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
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    March Madness Upsets Reflect Deeper Changes in College Landscape
    Calipari laments the reduced role in the sport for younger players.
    Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.
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    First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction
    Power and success are consolidating around the richest teams in college sports.
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    Is Bigger Better? Coaches Divided on March Madness Expansion
    Expanding the men’s NCAA tournament has been a big talking point this week.