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Tuesday, December 10, 2024
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    Women’s Game Continues to Thrive Despite NCAA’s Ongoing Troubles
    The Final Four hasn’t even tipped off, but this year’s women’s tournament is already the most successful yet.
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    Why Is the Women’s Title Game Stuck With an Afternoon Broadcast Spot?
    The national championship matchup will be played at 3 p.m. ET Sunday.
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    Surging Ticket Prices Reflect the Increasing Popularity of Women’s March Madness
    The average listing price for Friday’s semifinals is more than twice last year’s comparable figure.
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    Clark, Hawkeyes Advance to Final Four: ESPN Wins Big, Too
    Iowa defeated LSU on Monday night to reach a second straight Final Four.
    Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
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    NCAA Has No One to Blame for Latest Women’s March Madness Transgressions
    NCAA is still making avoidable mistakes three years after a complete overhaul.
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    High-Stakes LSU-Iowa Clash Will Showcase Rising Value of Women’s March Madness
    The Elite Eight features a rematch of last year’s championship game.
    Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
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    How to Make It in Basketball: Become a Manager at Indiana
    Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.
    Mar 19, 2021; West Lafayette, Indiana, USA; Oral Roberts Golden Eagles forward Kevin Obanor (0) and guard Carlos Jurgens (11) and guard Max Abmas (3) and forward Francis Lacis (22) celebrate after an overtime victory over the Ohio State Buckeyes in the first round of the 2021 NCAA Tournament at Mackey Arena.
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    Cinderella Runs Are Great in the Moment. Then Things Can Get Messy
    Sustaining success can arguably be more challenging than beating Goliath.
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    Women’s March Madness Viewership Surges. Bigger Numbers Ahead?
    Iowa–West Virginia drew 4.9 million viewers in the second round.
    Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) cuts the net after the Pac-12 Tournament women's championship game against the Stanford Cardinal at MGM Grand Garden Arena.
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    The Pac-12 Built a Women’s Basketball Powerhouse. Then Realignment Hit
    The breakup is happening at the worst time for the sport.