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Thursday, December 26, 2024

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.

John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller

Calipari steps away from Kentucky with the Arkansas deal still unofficial.


Simultaneous Final Fours: An Untenable Logistical Conundrum

The women’s Final Four has gotten much too big to take place at the exact same time—in a different location—as its men’s counterpart.

With Back-To-Back Titles, UConn Proves Basketball Is About More Than Power

Unlike in FBS football, a non-Power 5 basketball school can dominate.

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.

If You Can’t Beat ’Em, John ’Em: Calipari Adapts to NIL Era

Jumping from Kentucky to Arkansas, one of college basketball’s foremost recruiters becomes a prominent face of the sport’s NIL era.

Would UConn Be a Powerhouse Even Without Big East Return? Dan Hurley: Yes.

In many ways, UConn’s rebirth aligns its return to its conference of yore.

Redefining Rosters: Transfer Portal Surge Is Transforming College Hoops

Activity thus far on the transfer portal is up by more than 25% compared to last year.

Lessons Learned From One of This Year’s March Madness Breakout Stars

Jack Gohlke capitalized quickly on his Oakland’s Cinderella story.

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.