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Tuesday, December 10, 2024
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    Recent Articles
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    Simultaneous Final Fours: An Untenable Logistical Conundrum
    The women’s Final Four has gotten much too big to take place at the exact same time—in a different location—as its men’s counterpart.
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    With Back-To-Back Titles, UConn Proves Basketball Is About More Than Power
    Unlike in FBS football, a non-Power 5 basketball school can dominate.
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    South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale
    The NCAA title game became the most-watched women’s college basketball game.
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    If You Can’t Beat ’Em, John ’Em: Calipari Adapts to NIL Era
    Jumping from Kentucky to Arkansas, one of college basketball’s foremost recruiters becomes a prominent face of the sport’s NIL era.
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    Would UConn Be a Powerhouse Even Without Big East Return? Dan Hurley: Yes.
    In many ways, UConn’s rebirth aligns its return to its conference of yore.
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    Redefining Rosters: Transfer Portal Surge Is Transforming College Hoops
    Activity thus far on the transfer portal is up by more than 25% compared to last year.
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    Lessons Learned From One of This Year’s March Madness Breakout Stars
    Jack Gohlke capitalized quickly on his Oakland’s Cinderella story.
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    Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?
    A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
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    Iowa-UConn Draws 14.2 Million Viewers, Racks Up Records
    The Final Four matchup was the most-watched women’s college basketball game in history. And we’re not done yet.
    Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
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    How Two College Seniors Helped DJ Burns Cash In on a Final Four Run
    Two college seniors are facilitating deals for NC State’s big man.