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    Fan Experience
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    New WNBA Apparel Line Leans into League’s Growing Social Activism
    The line allows fans to purchase a shirt with any of the WNBA’s approximately 150…
    August 23, 2020
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    Marketing
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    WNBA Teams Go Virtual to Generate Revenue Amid Bubble Tourney
    Photo Credit: Brad Mills-USA TODAY Sports When it became clear in the late spring that…
    July 28, 2020
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    Marketing
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    Nationals ‘Baby Shark’ Craze Paid Off On And Off The Baseball Field
    It’s difficult in sports to know when the next out-of-the-box merchandise or stadium activation opportunity…
    November 15, 2019
    Marketing
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    Nimble ‘Bunch of Jerks’ Capitalize on the Power of Digital Age Marketing
    In less than 24 hours, the Carolina Hurricanes turned being called a “bunch of jerks”…
    February 18, 2019