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Friday, July 4, 2025
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    Brands

    Athletes
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    Sports Creators Brace for Potential TikTok Ban
    A TikTok ban would fundamentally alter the NIL industry.
    January 15, 2025
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    Commerce
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    Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them
    The brand is not traditionally cool. Embiid, Randle, and others don’t care.
    October 18, 2024
    Manchester City replaces Real Madrid, who now ranks second after four years at the top.
    Teams
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    Manchester City Named Most Valuable Club Soccer Brand at $1.6 Billion
    Manchester City is the most valuable club soccer brand, per Brand Finance.
    June 6, 2023
    FaZe Clan
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    Verizon Gaming
    Verizon is taking another step into esports as it is becoming a lead sponsor of…
    July 29, 2020