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    Brackets

    A basketball player dunks a basketball with the March Madness logo on a big screen prominently in the background.
    College Athletics
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    The Bracket Is the Hub of an Entire Business Ecosystem
    March Madness brackets are big business and created an entire media subsection.
    March 18, 2023
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    College Athletics
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    The Making Of A Cinderella Team
    How smaller market universities create noise and bust brackets along the way.
    March 15, 2018