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BioSteel
Deals
| by
A.J. Perez
BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships
BioSteel spent heavily on partnerships deals before bankruptcy.
September 28, 2023
Read now
Deals
| by
Justin Byers
Lakers Switch Drink Sponsor from Gatorade to BioSteel
The Los Angeles Lakers struck a drink sponsorship deal with Canadian-based BioSteel, ending a long-term…
August 18, 2021
Athletes
| by
Owen Poindexter
Luka Dončić Makes BioSteel His First Equity Investment
Luka Dončić became a first-time equity investor through his deal with sports drink company BioSteel,…
March 3, 2021
Deals
| by
Abigail Gentrup
Ready Nutrition Expands to Stores With Backers Including Giannis
Ready Nutrition, which makes protein drinks, powder and snacks, announced this month that it is…
February 9, 2021
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