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    BioSteel

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    BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships
    BioSteel spent heavily on partnerships deals before bankruptcy.
    September 28, 2023
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    Lakers Switch Drink Sponsor from Gatorade to BioSteel
    The Los Angeles Lakers struck a drink sponsorship deal with Canadian-based BioSteel, ending a long-term…
    August 18, 2021
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    Luka Dončić Makes BioSteel His First Equity Investment
    Luka Dončić became a first-time equity investor through his deal with sports drink company BioSteel,…
    March 3, 2021
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    Ready Nutrition Expands to Stores With Backers Including Giannis
    Ready Nutrition, which makes protein drinks, powder and snacks, announced this month that it is…
    February 9, 2021