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Monday, April 15, 2024
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BioSteel

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
September 28, 2023

Lakers Switch Drink Sponsor from Gatorade to BioSteel

The Los Angeles Lakers struck a drink sponsorship deal with Canadian-based BioSteel, ending a long-term…
August 18, 2021

Luka Dončić Makes BioSteel His First Equity Investment

Luka Dončić became a first-time equity investor through his deal with sports drink company BioSteel,…
March 3, 2021

Ready Nutrition Expands to Stores With Backers Including Giannis

Ready Nutrition, which makes protein drinks, powder and snacks, announced this month that it is…
February 9, 2021