Beer

Troy Aikman Talks Amazon Broadcasts, Team Ownership, and Raising Capital for His New Beer Line

Troy Aikman tells FOS he’s launching a light beer called EIGHT and addresses possible move to Amazon’s “Thursday Night Football.”

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J.J. Watt Among Athletic Brewing Investors As N/A Beer Growth Accelerates

As the nonalcoholic beer market continues its surge, one of its leading brands has been quietly backed by a group of athlete investors. Athletic Brewing saw sales jump 500% last […]

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Thirsty Thursday

At-home fitness isn’t only driving a rapidly growing connected fitness sector — living room workouts are causing thirsty consumers to reach for sports drinks. PepsiCo, which owns Gatorade, reported its […]

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Constellation Brands Diversifying Partnerships Portfolio

Partnerships with the Las Vegas Raiders, and the Los Angeles Chargers and Rams are the latest move by Constellation Brands to diversify its partnership portfolio.

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NFL Beverage Partnerships Heat Up in 2020, Especially in New Stadiums

New NFL beverage partnerships this season include new Modelo, Pacifico and Corona branded bars within new stadiums in Los Angeles and Las Vegas.

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Non-Alcoholic Beer Category Receives Boost From Budweiser

While non-alcoholic beer still makes up less than 2% of the overall beer segment, it’s one of the few bright spots in an otherwise flat and shrinking beer market.

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Athletic Brewing Pushing Non-Alcoholic Beverage Category Into Sports

After launching in 2018, non-alcoholic beer brand Athletic Brewing has seen explosive growth and is looking toward sports to continue its climb.  The company maxed out capacity at its Connecticut […]

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Shot Callers: Deirdre Lester, CRO, Barstool Sports

Barstool Sports have grown significantly in revenue generation in the last several years thanks in part to a series of unique brand partnerships and the efforts of Chief Revenue Officer […]

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SEC Schools Begin to Answer Million-Dollar Question About Alcohol Sales

When the SEC announced its decision to lift the stadium-wide ban on alcohol sales at collegiate events late last spring, individual institutions were faced with a literal million-dollar question: Should […]

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New Belgium Brewing Looks To College Athletics To Foster Community

As one of the largest craft breweries in the country, Colorado’s New Belgium Brewing continues to seek ways to further its community reach. Now, to do that even more effectively, […]

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