Basketball

Nike’s Billion Dollar Issue

Should the company be worried? Nike held an event unveiling the revamped jerseys for each team. Photo via YouTube. One of the bigger storylines of the NBA offseason (one that was littered […]

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How Noah Basketball is Perfecting Amateur and Professional Jump Shots in Real Time

The technology is impacting everyone from NBA players to varsity high school athletes. A look at how Noah’s system breaks down the data. (Image via Noah Basketball) Every night, basketball […]

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How Spalding Has Undergone a Digital Transformation

Like Chris Paul, they want to make sure other athletes are ‘Always Ready’ Spalding Kenyatta Bynoe had a fair set of challenges ahead of her when she was heralded VP of […]

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Hometown Staffer Empowered by Atlanta Hawks To Create Hype Song

For an employee, it might not get better than this. Jason ‘Flythonia’ Lary (Photo via Urban Scope) Trendsetters: when it comes to digital presence around the NBA, the Atlanta Hawks are at […]

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TUMI x Westbrook

A unique collaboration for one of the NBA’s biggest stars. Oklahoma City Thunder superstar point guard and 2017 NBA MVP, Russell Westbrook, has had quite the offseason. After the Thunder traded […]

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How Ronnie Singh Became ‘Ronnie2K’

Ronnie Singh, better known as Ronnie2k, worked his way up to becoming one of the most influential figures in the NBA 2K community.

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The Future of Collegiate Sports Marketing: IMG College and Learfield’s Merger

What does it mean for schools across the country? The new acquisition has a chance to shake up college athletics marketing. (Photo via SMU Athletics) Last week, IMG College and Learfield […]

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Lakers Media Day 2017: An Inside Look

A new NBA season is upon us as teams begin training camp and exhibition play this weekend. UCLA Heath Training Center Court (Photo by Michael Silver) The Los Angeles Lakers are never […]

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Franchise: The Power of Going Beyond the Jersey

The year-old publication has garnered respect from some of the biggest names in basketball. A look at the cover of the magazine’s third issue. (Photo via @thisisfranchise) Founded in 2016, […]

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Big Baller Brand and the Shrinking Value of a Legacy Brand Endorsement

Don’t look now, but the Ball family might be onto something. LaVar Ball is leading the charge for a new wave of athletes. (Photo via totalprosports.com) LaVar Ball can be […]

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