Basketball

Jennifer Azzi Is Growing the Game of Basketball All Over the World

The basketball superstar regularly speaks to audiences all over the world on how to lead and motivate teams.

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Saturday Nights Evolving Into Marquee NBA Night for ESPN and ABC

ESPN’s increased emphasis on NBA Saturday Primetime — paired with the NBA’s drama-filled season thus far — appears to be the formula for successful ratings.

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The Ringer’s ‘Winging It’ Podcast Offers Sneak Peek Into Life in the NBA

“Winging It” is headlined by Kent Bazemore and Vince Carter and is co-hosted by Annie Finberg, the Atlanta Hawks’ social media coordinator.

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Addressing the Challenges of Working in Social Media

Amara and Shahbaz discuss mental health struggles while working in social, challenges working in the field, and more.

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The Ultimate Assist: How the NBPA Guides Players Into Life After Basketball

Former NBA players can take advantage of the Off the Court program from the NBPA, which addresses topics like health, finances and career development.

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ESPN Production Crews Gear Up for Five-Game Christmas Day Slate

With some of the NBA’s hottest teams facing off on Christmas, the ESPN production team has a full plate with 13 consecutive hours of coverage.

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National Basketball Retired Players Association Expands Horizons With NASA Partnership

In collaboration with NASA, NBRPA members can now work with engineers to pursue the commercialization of patented technologies.

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Timberwolves Use Pop Culture to Drive Creative Direction for ‘City Edition’ Jersey

The Minnesota Timberwolves were seen as one of the big beneficiaries of the ‘City Edition’ Jersey campaigns because of their weaving in of local and popular culture.

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Chicago Bulls Strive to Digitally Innovate While Honoring Their Past

The Chicago Bulls’ digital department is constantly finding the balance between creating fresh, new content and paying homage to the team’s rich history.

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WNBA Star Sue Bird Makes Leap to NBA Front Office With Denver Nuggets

Though she is still suiting up for the Seattle Storm, Sue Bird is using this opportunity with the Denver Nuggets to set up her post-playing career.

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