Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.
Alex Saratsis, Antetokounmpo’s agent, says that in 2019, they will be taking an approach that includes sharing more of the player’s personality.
Beginning at All-Star Weekend, fans will have the opportunity to view the second half of select NBA games via Twitter stream through a single-player view, as part of an initiative by the NBA, Twitter and Turner Sports.
A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.
Highlighted by the release of a new silhouette, Uproar, Puma is continuing to build its basketball brand with busy weekend in Charlotte.
Rakuten teamed up with Steph Curry to provide funding for the Underrated Tour, which offers support for high school players trying to improve their game.
Charlotte leaders expect to earn more than the estimated $100 million in economic impact, including global media exposure.
Coming out of college, SLAM’s head editor never thought that he would one day organize a photo shoot with Kyle Lowry, DeMar DeRozan, and Drake.
As consumers continue to wrap their heads around 5G, sports might be one of the first industries to benefit from next-generation networking capabilities.
DeMarcus Cousins has settled in comfortably with the Golden State Warriors, including off the court thanks to Airbnb for Work.
