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Wednesday, December 10, 2025

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Dec 21, 2015; New Orleans, LA, USA; New Orleans Saints wide receiver Marques Colston (12) makes a 12-yard touchdown catch in front of Detroit Lions defensive back Dwight Bentley (41) in the fourth quarter of the game at the Mercedes-Benz Superdome.
exclusive

Marques Colston Wants You to Invest in Sports Assets With Him

The former NFL star is launching a fund anyone can invest in.


Aug 21, 2025; East Rutherford, New Jersey, USA; New York Giants quarterback Jaxson Dart (6) throws a pass during the first quarter against the New England Patriots at MetLife Stadium.

Giants Sell Minority Stake to Kochs at Reported $10B Valuation

It’s the latest in a flurry of minority-stake deals for NFL teams.

MLB Extends Leaves of Clase, Ortiz as Betting Probe Continues

Their paid non-disciplinary leaves have been extended “until further notice.”
Mat Ishbia

Suns, Mat Ishbia Sued by Minority Owners Looking to Open Books

The limited partners have been seeking a buyout from Ishbia.
Veronica Burton

Dildo Markets, Diaper Bidens: Polymarket, Kalshi Push Limits of Hawking Prediction Markets

The companies don’t face the same regulatory risk as traditional sportsbooks.
Saquon Barkley

NFL Warns Prediction Markets Are Sports Betting With Less Oversight

League officials say the markets “mimic” sports betting.


Marina Mabrey
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Relocation Fee to WNBA Could Sway Sun Sale

Two groups have bid $325 million to buy and move the team.

Bill Chisholm

Wyc Grousbeck Won’t Continue As Lead Celtics Governor After Sale

Two sources said that Grousbeck will keep the CEO title.