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Thursday, February 26, 2026

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

The Warner Bros. studios in Burbank, California, U.S. November 18, 2025.

Warner Bros. Weighs Revised Paramount Offer

The TNT Sports parent company is reviewing the latest acquisition offer.
February 24, 2026

Kalshi Abandons Affiliate Badges After Twitter’s Policy Shift

Polymarket has yet to take the same step with its affiliate accounts.
February 23, 2026
ESPN Bet broadcasts inside the PGA Tour Studios building in Ponte Vedra Beach, Florida, on March 14, 2025. [Clayton Freeman/Florida Times-Union]

Penn Settles Long-Running Fight With Activist Investor

The deal follows the termination of Penn’s sports betting deal with ESPN.
February 23, 2026
Feb 15, 2026; Inglewood, California, USA; eam World forward Giannis Antetokounmpo (34) of the Milwaukee Bucks looks on in-between games during the 75th NBA All Star Game at Intuit Dome.

How Alexis Ohanian Became Giannis’s Sports Investment Whisperer

“It all started with a DM from Thanasis,” Ohanian tells FOS.
February 19, 2026