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    Asset Class

    Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

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    Recent Articles

    Saudi Arabia’s Public Investment Fund (PIF), one of several premier sponsors for the BNP Paribas Open tennis tournament, as seen on Stadium 2 at the Indian Wells Tennis Garden in Indian Wells, Calif., on March 14, 2024.
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    The Australian Soccer Player Running Saudi PIF’s SURJ Sports
    SURJ Sports CEO Danny Townsend says there is “genuine commitment” to social change.
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    Jozy Altidore: Becoming an NFL Owner Is Like Going Back to School
    Altidore owns stakes in the Bills and the NWSL’s Bay FC.
    Sep 21, 2025; Foxborough, Massachusetts, USA; New England Patriots wide receiver Kyle Williams (18) completes a pass during the third quarter at Gillette Stadium.
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    Patriots Become Fourth NFL Team to Add Private-Equity Investor
    The minority stake sales value the team at more than $9 billion.
    Sep 18, 2025; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs the ball against the Miami Dolphins in the second half at Highmark Stadium.
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    Kalshi, Polymarket Sought to Buy Prediction-Market Platform Novig
    Novig is available in close to 40 states.
    Montana State
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    PE Firm Pitches Taking FCS Football Playoff Private
    Sequence Equity presented FCS commissioners a plan for a new postseason.
    Shaedon Sharpe
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    RAJ Sports Sues Over Sale of Blazers Minority Stake
    The Kings minority owners claim the Cherng Family Trust breached an agreement.
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    PrizePicks Sells $1.6B Stake, Launches Prediction Markets Business
    PrizePicks’ CEO believes it is “the next $40 billion company in the U.S.”
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    Rays $1.7B Sale Approved, Stadium Plans Now Loom Large
    A new era begins for the long-beleaguered MLB club.
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    On Location Gears Up for ‘104 Super Bowls in One Month’
    The hospitality company curates events for the NFL, NCAA, FIFA, and more.
    July 18, 2024; Milwaukee, WI, USA; Mike Pompeo, former Secretary of State, speaks during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
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    At U.K. Sports Conference, Mike Pompeo Speaks Mostly About Trump
    The former Trump official says he used to be a “mediocre power forward.”