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Thursday, February 5, 2026

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
February 5, 2026
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Ex-NFL Pro, Commanders Exec Says Women’s Sports Is an Undervalued Asset

Jason Wright oversees a fund that has secured $250 million.
February 3, 2026
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
February 3, 2026

Giants Co-Owner Steve Tisch Under Fire Over Epstein Emails

Tisch acknowledged a “brief association,” which he says he regrets.
January 31, 2026