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Saturday, December 27, 2025

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.

The Private Equity ‘Boogeyman’ Shows Up at Utah

Lawmakers are skeptical of the University of Utah’s groundbreaking agreement.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”


Visalia Rawhide played their home opener Tuesday, April 11, 2023 against the Rancho Cucamonga Quakes.

Marc Lasry’s PE Firm Steps Into Minor League Baseball

Avenue Sports Fund’s new entity, OnDeck, has acquired two MiLB teams.

Atlantic Coast's Kylie Johnson (5) makes a flag pull against Ribault during the Gateway Conference high school flag football tournament on April 2, 2024.

NFL Owners Vote to Spend $1 Million Per Team on New Flag..

The league’s investment arm will invest up to $32 million total.
Dec 7, 2025; Chicago, Illinois, USA; Golden State Warriors forward Jimmy Butler III (10) chats with guard Will Richard (3) during the first half at United Center.

How a Single Deal Could Turn KKR Into a Sports Powerhouse

KKR and Arctos have been in talks since at least October.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.

University of Utah Taking Investment From Private Equity

Private equity has found its entry into college sports.
Jul 27, 2024; Vancouver, British Columbia, CAN; Wrexham AFC defender Max Cleworth (4) goes up for a header against Vancouver Whitecaps FC during the second half at BC Place.

Wrexham Welcomes Private-Capital Giant Apollo As Minority Owner

It’s the PE firm’s second soccer investment since launching Apollo Sports Capital.

Nov 15, 2025; Raleigh, North Carolina, USA; Carolina Hurricanes defenseman Shayne Gostisbehere (4) celebrates with teammates after scoring a goal against the New York Rangers during the second period at Lenovo Center.

Dundon in Talks to Sell Hurricanes Stake to Fund Blazers Buy

A deal could reportedly value the NHL team at $2 billion.

Dec 1, 2025; Foxborough, Massachusetts, USA; New England Patriots running back TreVeyon Henderson (32) runs the ball against New York Giants safety Dane Belton (24) during the fourth quarter at Gillette Stadium.

Polymarket Returns to U.S. After Nearly Four Years

The wait list is more than 200,000 people long.

Nov 30, 2025; East Rutherford, New Jersey, USA; New York Jets wide receiver Isaiah Williams (18) makes a catch against the Atlanta Falcons during the second half at MetLife Stadium.

Jets Throw $1M at College Women’s Flag Football League 

The league will debut in 2026 with 10 teams.