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The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
October 31, 2024
christian mccaffrey on NFL sideline

McCaffrey Is NFL’s Biggest Advertising Star in Week 1

The running back didn’t even play in his season opener.
September 12, 2024
A view of Netflix camera crews filming a golfer for its series "Full Swing."

Netflix Charging $2M To Advertise With Live Sports Event

It will cover ads on the course for the commercial-free event.
November 6, 2023
Kansas City Chiefs tight end Travis Kelce talks with CBS announcer Jim Nantz after winning the AFC Championship game against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium.

CBS Already ‘Virtually Sold Out’ Super Bowl Ad Inventory

CBS is reportedly selling Super Bowl ads for up to $7 million.
November 3, 2023