Advertising

NFL Draft Provided Strong Ad Engagement

After weeks of Tiger King, season three of Ozark and The Office reruns on Netflix, the NFL Draft was a landing pad for millions of sports-hungry viewers.  The 2020 NFL […]

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NFL Draft’s Marketing Power Endures as Brands Flock to Attract Fans

As one of the few live sporting events during the coronavirus pandemic for marketers to reach consumers, the NFL and Disney’s ESPN and ABC networks have successfully turned the virtual […]

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Esports Offer NFL Draft a Roadmap for Hosting Remote Events

As the NFL and ESPN make final preparations for the league’s first-ever virtual draft, both organizations may stand to learn lessons from esports in ensuring the three-day broadcast event runs […]

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Telemundo Deportes Drums Up Digital Series Without Live Games

Telemundo Deportes’ struggles during the coronavirus pandemic are not unlike those faced by other sports broadcasters in the U.S.  The Spanish-language channel no longer has a slate of marquee English […]

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Monday Morning Marketer: EDO President and CEO Kevin Krim

As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the […]

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Topgolf Hangs on to Sponsors and Pushes Simulator Game While Awaiting Return

The coronavirus pandemic forced Topgolf to shutter all brick-and-mortar locations around the world in March.  The decision was an obvious one, YuChiang Cheng, Topgolf Media’s president, said. Like most businesses, […]

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Brands Pivot On Marketing Efforts Amid Coronavirus Cancellations

A global outbreak of Coronavirus has brought much uncertainty to the sports world, and by association the brands that use marquee events to build a rapport with fans. The consensus […]

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The Athletic to Add 50 Podcasts to Lineup

The Athletic is poised to launch a major expansion of its podcast business that will see over 50 new offerings over the next year, bringing its total to more than […]

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Social Media Impressions Measure Super Bowl Ad Success

The Super Bowl remains a cultural moment in the U.S., attracting more than 100 million viewers and dozens of brands looking to advertise during the game. The way brands measure […]

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CBS Sports HQ Sees Big Growth in 2019, Amid New Content Strategy

After rolling out a new over-the-top streaming service for sports fans in February 2018, CBS experienced substantial growth last year after fine-tuning its 24/7 offering. CBS Sports HQ more than […]

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