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Monday, December 30, 2024

Advertising

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
November 4, 2024

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
November 4, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
October 31, 2024
christian mccaffrey on NFL sideline

McCaffrey Is NFL’s Biggest Advertising Star in Week 1

The running back didn’t even play in his season opener.
September 12, 2024