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Wednesday, July 17, 2024
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Swingers Mini-Golf Experience Aims for 17 Sites


Swingers, a DJ-fueled mini-golf experience, is opening a 23,000-square-foot club in New York including six bars, three nine-hole courses, and a 525-person capacity.

Currently, there are only three Swingers locations open, but co-founder and co-CEO Matt Grech-Smith expects to have 17 locations by the end of 2025, pulling in more than $220 million in revenue.

  • In 2015, with just one venue in London, the company brought in $13 million in revenue. By 2016, it was scouting New York real estate.
  • Swingers’ second venue didn’t open until 2018 in London’s West End.
  • A third location opened in Washington, D.C., last year.
  • Edmund Spencer, executive at the Institute of Competitive Socializing , Swingers’ parent company, said “we’re definitely eyes-peeled for a great site in Brooklyn, probably in Williamsburg.”

Prices for nine holes will range from $22 to $26, but Bloomberg reported that a full-venue takeover would likely cost more than $30,000 with food and drinks. The latter range from $14 to $17.

The Height of Mini-Golf

Swingers raised $20 million from Cain International last year, highlighting the continued growth in the experience golf market. 

In May 2021, mini-golf venture Puttshack raised $60 million in a growth capital round. Puttery also received a funding round last year from four-time major champion Rory McIlroy and his investment group, Symphony Ventures.

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