The last time the Super Bowl was held at the Arizona Cardinals’ home stadium, the average ticket price on the secondary market inched toward $10,000.
Philadelphia Eagles and Kansas City Chiefs fans will pay close to the same price now, according to leading ticket websites. The average resale price hovered around $9,000 each on Monday.
The cheapest seats currently available — less than $7,000 — are below prices at this point for the last two Super Bowls.
The Patriots-Seahawks Super Bowl XLIX thriller in 2015 is the most expensive NFL title game on record and the first where tickets rose considerably a day or two after the conference championship games.
- Brokers sold tickets to consumers thinking ticket inventory would match past Super Bowls.
- When those tickets didn’t hit the market, brokers scrambled to buy the few available to fulfill promises to customers.
- Prices were double what they were just a week prior, and climbed from there.
Could There be a Repeat?
TicketIQ’s Jesse Lawrence says the NFL’s management of the digital marketplace makes a 2015 redo impossible.
“The 2015 blowup was a market-short bet made by brokers, and the resulting short squeeze, that was only possible in the absence of centralized pricing and inventory management.”