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Super Bowl LVII Tickets Near Record Prices For Eagles-Chiefs Battle

  • Prices averaged nearly $10,000 in the hours after the Chiefs, Eagles clinched berths.
  • The last Super Bowl in Arizona set record prices on the secondary ticket market.
Super Bowl
Antranik Tavitian-USA TODAY NETWORK

The last time the Super Bowl was held at the Arizona Cardinals’ home stadium, the average ticket price on the secondary market inched toward $10,000. 

Philadelphia Eagles and Kansas City Chiefs fans will pay close to the same price now, according to leading ticket websites. The average resale price hovered around $9,000 each on Monday. 

The cheapest seats currently available — less than $7,000 — are below prices at this point for the last two Super Bowls.

The Patriots-Seahawks Super Bowl XLIX thriller in 2015 is the most expensive NFL title game on record and the first where tickets rose considerably a day or two after the conference championship games. 

  • Brokers sold tickets to consumers thinking ticket inventory would match past Super Bowls.
  • When those tickets didn’t hit the market, brokers scrambled to buy the few available to fulfill promises to customers. 
  • Prices were double what they were just a week prior, and climbed from there. 

Could There be a Repeat?

TicketIQ’s Jesse Lawrence says the NFL’s management of the digital marketplace makes a 2015 redo impossible

“The 2015 blowup was a market-short bet made by brokers, and the resulting short squeeze, that was only possible in the absence of centralized pricing and inventory management.”

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