Saturday, August 8, 2026

Super Bowl Headed West As NFL Ponders International Future

The Super Bowl is headed back to the Bay Area in 2026. How soon could the NFL award its biggest event to a city outside the U.S.?

Jan 19, 2020; Santa Clara, California, USA; General view of San Francisco 49ers logo in the NFC Championship Game at Levi's Stadium.
Kirby Lee-Imagn Images

With Super Bowl LIX in the books and the NFL world having migrated out of New Orleans, attention shifts to the Bay Area, which will host Super Bowl LX at Levi’s Stadium on Feb. 8, 2026.

The biggest difference between the Big Easy and next year’s host locale is the lack of proximity for Super Bowl events: Levi’s Stadium, which previously hosted Super Bowl 50, is in Santa Clara, more than 40 miles south of downtown San Francisco.

“There’s things that we have to plan for. It’s not a walkable city,” Bay Area Host Committee president Zaileen Janmohamed said during an interview with Front Office Sports at Radio Row in New Orleans. “You’re not going to walk from San Francisco to Santa Clara.”

There will be a big push to promote public transportation—the Bay Area includes 27 transportation agencies—to ease the increased traffic flow with fans and the onslaught of media members and celebrities coming to town.

“A lot of people ask us about transportation, and the stadium being far from San Francisco,” Janmohamed said. “But it’s actually not just San Francisco and the Bay Area that has to deal with it. Inglewood has a stadium a long way from L.A. It happens in a lot of NFL markets.”

League Without Borders?

SoFi Stadium in Los Angeles, which Janmohamed referenced, is hosting the 2027 Super Bowl, and Atlanta in 2028. 

The NFL has yet to name host cities beyond that. But last week in New Orleans, the idea of an international Super Bowl gained steam after NFL commissioner Roger Goodell said it could be a possibility at his annual state of the league press conference.

That idea is “really interesting” to 49ers president Al Guido. “This is for Roger,” he said. “Do we ever take the biggest game that we have and not host it here in the U.S.?”

The 49ers ownership group also owns second-division English soccer club Leeds United, and the franchise is one of seven with some U.K. rights in the NFL’s Global Markets Program. London, which has hosted more NFL games than any other non-U.S. city, would be an obvious choice for a Super Bowl outside of the league’s home borders.

“I understand all the issues with it around the performance side and how far it might have to go,” Guido said of an international Super Bowl, emphasizing that game quality must remain high as international expansion continues. “And if it just so happens that we can figure out schedule-wise where we can play somewhere else, and the fan bases really want it, then why not?”

As the NFL considers Super Bowl hosts for 2029 and beyond, any international bid will have competition from Nashville, with the Titans planning to open a new stadium in 2027, and popular host cities like Miami, Phoenix, Las Vegas, Tampa, and Houston, among others, looking to return to the rotation.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Rams Juggernaut Is More Than ‘F Them Picks’

How a Super Bowl favorite was built in L.A.
Exclusive

Clay Travis to Launch New Sports Media Outfit Before Football Season

The new company is expected to include video content from his radio show.

Money Suddenly Floods NFL’s Running Back Market

The long-overlooked position gets a big jolt of new energy. 
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Apr 24, 2026; Portland, Oregon, USA; Portland Trail Blazers guard Scoot Henderson (00) shoots the ball over San Antonio Spurs guard Dylan Harper (2) during the second half during game three of the first round of the 2026 NBA Playoffs at Moda Center.

County Votes to Approve $100M for Blazers Arena Upgrades

County leaders vote to support renovations, but a funding source is unclear.
August 2, 2026

Browns Opt for Turf in New Stadium Despite NFLPA Push for Grass

The team’s new stadium will reportedly feature artificial turf.
August 5, 2026

Blazers Gain Public Backing, but Arena Talks Still Contentious

Citizen support for the arena renovations arrived from several different sectors.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
July 28, 2026

Royals Stadium’s $600M in City Funding Faces Local Opposition

Protesters shut down a zoning meeting about the planned ballpark project.
Jul 24, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays second baseman Ryan Vilade (26) hits a two run home run in the second inning against the Tampa Bay Rays at Tropicana Field.
July 27, 2026

Tampa City Council Poses New Hurdles for Rays Stadium

Tampa Mayor Jane Castor said “it defies common sense.”
Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.
July 20, 2026

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.
July 9, 2026

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.