• Loading stock data...
Friday, January 9, 2026

Super Bowl Headed West As NFL Ponders International Future

The Super Bowl is headed back to the Bay Area in 2026. How soon could the NFL award its biggest event to a city outside the U.S.?

Jan 19, 2020; Santa Clara, California, USA; General view of San Francisco 49ers logo in the NFC Championship Game at Levi's Stadium.
Kirby Lee-Imagn Images

With Super Bowl LIX in the books and the NFL world having migrated out of New Orleans, attention shifts to the Bay Area, which will host Super Bowl LX at Levi’s Stadium on Feb. 8, 2026.

The biggest difference between the Big Easy and next year’s host locale is the lack of proximity for Super Bowl events: Levi’s Stadium, which previously hosted Super Bowl 50, is in Santa Clara, more than 40 miles south of downtown San Francisco.

“There’s things that we have to plan for. It’s not a walkable city,” Bay Area Host Committee president Zaileen Janmohamed said during an interview with Front Office Sports at Radio Row in New Orleans. “You’re not going to walk from San Francisco to Santa Clara.”

There will be a big push to promote public transportation—the Bay Area includes 27 transportation agencies—to ease the increased traffic flow with fans and the onslaught of media members and celebrities coming to town.

“A lot of people ask us about transportation, and the stadium being far from San Francisco,” Janmohamed said. “But it’s actually not just San Francisco and the Bay Area that has to deal with it. Inglewood has a stadium a long way from L.A. It happens in a lot of NFL markets.”

League Without Borders?

SoFi Stadium in Los Angeles, which Janmohamed referenced, is hosting the 2027 Super Bowl, and Atlanta in 2028. 

The NFL has yet to name host cities beyond that. But last week in New Orleans, the idea of an international Super Bowl gained steam after NFL commissioner Roger Goodell said it could be a possibility at his annual state of the league press conference.

That idea is “really interesting” to 49ers president Al Guido. “This is for Roger,” he said. “Do we ever take the biggest game that we have and not host it here in the U.S.?”

The 49ers ownership group also owns second-division English soccer club Leeds United, and the franchise is one of seven with some U.K. rights in the NFL’s Global Markets Program. London, which has hosted more NFL games than any other non-U.S. city, would be an obvious choice for a Super Bowl outside of the league’s home borders.

“I understand all the issues with it around the performance side and how far it might have to go,” Guido said of an international Super Bowl, emphasizing that game quality must remain high as international expansion continues. “And if it just so happens that we can figure out schedule-wise where we can play somewhere else, and the fan bases really want it, then why not?”

As the NFL considers Super Bowl hosts for 2029 and beyond, any international bid will have competition from Nashville, with the Titans planning to open a new stadium in 2027, and popular host cities like Miami, Phoenix, Las Vegas, Tampa, and Houston, among others, looking to return to the rotation.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

NHL Commish: Utah Did ‘Everything Right’ on Way to Winter Classic

The showcase outdoor game will be held next year at Rice-Eccles Stadium.
May 21, 2017; Foxborough, MA, USA; New England Revolution owners Robert Kraft (left) and Jonathan Kraft look on before the game between the New England Revolution and the Columbus Crew at Gillette Stadium.
December 31, 2025

Krafts Reach Deal With Boston for New MLS Stadium

The Krafts have been trying to move the team closer to Boston for years.
Bobby Witt
January 6, 2026

Royals Won’t Follow Chiefs to Kansas After Missing Deadline

State officials say they will not change a now-lapsed negotiating deadline.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
December 29, 2025

Fenway Workers Finally Reach Contract After Yearlong Dispute

The workers went on strike during the Red Sox–Dodgers series this summer.
December 29, 2025

Chiefs Exit Leaves Missouri With Arrowhead Demolition Dilemma

Missouri faces costly decisions as Arrowhead’s future hangs in limbo.
December 26, 2025

3 Teams That Got Big Stadium Subsidies Before The Chiefs

Economists say teams, not taxpayers, win when stadiums are publicly funded.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) passes against the Los Angeles Chargers during the fourth quarter at GEHA Field at Arrowhead Stadium.
December 22, 2025

Chiefs to Build New $3 Billion Stadium in Kansas

The team will end a long run at Arrowhead Stadium.