• Loading stock data...
Thursday, November 7, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Super Bowl Halftime Show Could Be Up for Grabs

Handout Photo-USA TODAY Sports/Design: Alex Brooks

The Super Bowl is known for its massive commercial ad placements — 30-second spots sold for $6.5 million for the 2022 game.

Pepsi has owned sponsorship rights to the halftime show since 2012 as part of a larger marketing deal valued at more than $2 billion. Before that, auto parts maker Bridgestone paid up to $10 million annually.

After this season’s Super Bowl, the halftime show’s rights will be available once again and could fetch from $25 million to $50 million annually, according to one marketing expert’s estimates. Pepsi will have the opportunity to renew its deal, with the halftime show being sold as a separate asset.

  • The 2021 Super Bowl averaged 96.4 million viewers, generating $95.8 million in media value for the top five sponsors.
  • Pepsi’s halftime broadcast earned $9.4 million in media value this year.

Performers are not paid, but their production costs are covered — Jennifer Lopez and Shakira’s 2020 performance reportedly cost $13 million. The exposure is unparalleled, too. Justin Timberlake’s music sales rose 534% after his performance in 2018.

This year’s show will feature Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem. Jay-Z’s Roc Nation will assist with the league’s production.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Brett Favre and Donald Trump

What Donald Trump’s Win Means for Welfare Probe, Brett Favre

Favre spoke at Trump’s rally last week in Green Bay, Wis.

NFL TV Ratings: Can Amazon Keep Up Record ‘TNF’ Pace?

Thursday night games are averaging 13 million viewers.

Chiefs Eye Perfect Season, Three-Peat, and Capitalizing Off the Field

Despite injuries and an abnormally low average margin of victory, the wins keep coming for Kansas City.

2024 NFL Trade Deadline More Active Than 2023

Several big-name players found new homes.
podcast thumbnail mobile
Front Office Sports Today

Is Trump Recruiting Sports Figures for Future Cabinet?

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

TNT Sports Fuels WBD’s Surge As Max Hits 110.5M Subscribers

The TNT Sports parent company saw its stock price rise early Thursday.
LeBron James
November 6, 2024

LeBron’s SpringHill Reportedly Considering Merger With Grammys, ‘Kardashians’ Producers

The two production companies have been in talks for months. 
November 6, 2024

NBA TV Ratings Continue Trending Down to Open Season

The league has dealt with injuries to stars like Joel Embiid.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 5, 2024

ESPN’s Jason Kelce Avoids Discipline After Viral Fan Confrontation

The dust continues to settle from Jason Kelce’s viral confrontation.
November 4, 2024

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
Tom Brady
November 4, 2024

Tom Brady Won’t Be Punished for Criticizing Packers-Lions Ejection

The “Brady Rules” faced their biggest test so far after Sunday’s broadcast.
Fubo-TV
November 1, 2024

Fubo Reports 9% Subscriber Growth As Venu Sports Trial Looms

The sports-focused streamer grew revenue by 21%.