• Loading stock data...
Thursday, October 9, 2025
One week till Asset Class! Request to Attend

Suns Become 30th NBA Team to Have a G League Squad

  • Mat Ishbia made his latest move a year into owning the Suns.
  • The G League team comes at a time when the Suns are trying to win now in the NBA.
Phoenix Suns
Joe Camporeale-USA TODAY Sports

The G League is heading to Phoenix. 

The Suns organization, now under the umbrella of owner Mat Ishbia’s Player 15 company for his sports and entertainment ventures, became the final NBA team to have an affiliated team with the league. A location for home games and a team name have both yet to be determined, though the name will be decided through a fan contest with the winner getting $1,000. 

Over the years, G League teams have served as a minor league for the NBA, with each team valuing their affiliate differently. G League teams have created pipelines for organizations to promote players, coaches, and front office members over the years. Sixers coach Nick Nurse coached in the G League for six years and shone a new light on those who have come up through the league when he led the Raptors to the 2019 NBA title. 

Ishbia’s decision to invest in a G League team comes as he’s spending wildly to bring a championship to the desert immediately. G League teams have historically been money losers that struggle to attract attendance and develop a fan base. 

The Suns traded for Kevin Durant shortly after buying the team for a record $4 billion to pair with homegrown Devin Booker. Ishbia is looking at a payroll of more than $187 million at the end of this season and a $50 million tax bill that comes with it. Given the Suns’ luxury tax situation and lack of draft assets after trading for Durant and Bradley Beal the following summer, the team is limited in its ability to upgrade the roster despite having a title contender on the floor.

Can the G League team produce some players on team-friendly contracts to help fill out the roster?

What’s left unanswered is whether the G League is done expanding. Phoenix gives the league 33 teams, including the G League Ignite in Las Vegas, which develops players who are uninterested in playing college basketball. The league also went international when it added a team in Mexico City ahead of the 2021–22 season. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Maverick Carter, LeBron James
exclusive

New International Basketball League Plans Launch, Without Maverick Carter

The venture plans to launch men’s and women’s leagues next fall.
Bucks

Bucks Reportedly Discussed Giannis Deal With Knicks This Summer

Antetokounmpo’s future will be a major NBA storyline this year.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

The Yankees’ $319M Roster Flopped. Now Comes the Hard Part: 2026

The MLB club’s current contracts limit its flexibility somewhat for next year.
October 1, 2025

Cardinals Vow Changes Coming After Historic Attendance Drop

A stalwart franchise looks to correct an alarming slide in attendance.
October 6, 2025

Connor McDavid Signs Short-Term Deal, Eyeing Oilers’ Cup Window

The three-time Most Valuable Player signs for below his market value.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
September 30, 2025

Tyreek Hill’s Injury Complicates Financial Future With Dolphins

Releasing the receiver after this season would cost $28 million.
Jun 12, 2025; New York City, New York, USA; New York Mets first baseman Pete Alonso (20) and relief pitcher Edwin Diaz (39) celebrate after defeating the Washington Nationals at Citi Field.
September 29, 2025

Two of the Mets’ Biggest Stars Could Dictate Important Offseason

The Mets missed the playoffs despite having one of baseball’s highest payrolls.
September 29, 2025

Mariners to End 37-Year RSN Run, Join MLB’s In-House Media Model

The Mariners-owned regional sports network is shutting down operations.
September 25, 2025

Celtics Owner Bill Chisholm: Boston Should Have a WNBA Team

Chisholm spoke to reporters Thursday for the first time as Celtics owner.