• Loading stock data...
Saturday, June 22, 2024

StubHub Explores Going Public, Valued at $13B

  • StubHub Holdings has expressed interest in going public via a direct listing.
  • The transaction could value the company at more than $13 billion.
StubHub
Design: Alex Brooks

StubHub Holdings has expressed interest in going public via a direct listing that could value the ticket exchange and resale company at more than $13 billion, according to Bloomberg. 

The parent company of StubHub and London-based Viagogo has filed paperwork with the SEC and could go public as early as this year. StubHub is working with Goldman Sachs Group Inc. and JPMorgan Chase & Co. to facilitate the potential move to the public market. 

StubHub’s interest in a direct listing follows several ticket platforms — which, like StubHub, have a major footprint in live sporting events — going public.

  • Last October, Vivid Seats went public via a merger with Horizon Acquisition Corp. in a transaction that valued the company at roughly $1.95 billion.
  • SeatGeek is going public via a merger with RedBall Acquisition Corp. in a deal that values the combined entity at $1.35 billion

Quite the Journey

Viagogo purchased StubHub from eBay in February 2020 for $4.05 billion in cash, but the combined company has roughly $2.5 billion in outstanding debt. 

StubHub faced scrutiny from UK regulators over the merger due to concerns regarding fair competition in the ticket exchange and resale markets. 

As a result, StubHub sold its international business arms outside of North America to Massachusetts-based investment firm Digital Fuel Capital for an undisclosed amount.

StubHub expects revenue to reach pre-pandemic levels in 2022 due to an increase in live events. However, the emergence of the Omicron variant could impact the company’s ability to rebound.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Pac-12

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.
exclusive
May 20, 2024

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
June 12, 2024

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale sports target.
June 13, 2024

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

Breakthrough? Tiger Says PGA Tour and LIV Golf Are Eyeing ‘End Game’

Woods called a recent meeting ‘productive.’
June 10, 2024

Salt Lake City’s $4B Olympics Price Tag Could Be a Bargain: Here’s Why

Utah is the preferred bidder for the 2034 Games.
June 7, 2024

New Era’s Acquisition of ’47 Set to Reshape Sports Apparel Market

New Era is set to acquire ’47 in a deal creating a combined operation with $2 billion in annual revenue.
June 5, 2024

One Year After ‘Merger,’ the PGA Tour and LIV Golf Still Remain Far Apart

Leaders of the tours struck an agreement exactly one year ago.