Thursday, April 9, 2026

Strong Holiday Season Boosts Vail Resorts Revenue

  • Vail Resorts generated $906.5 million in revenue in fiscal Q2, a 32% uptick compared to Q2 2021.
  • The growth is the result of a strong holiday season.
Vail Resorts/Design: Alex Brooks

Vail Resorts generated $906.5 million in revenue in fiscal Q2 2022, a 32% increase compared to the same period last year. 

The Colorado-based company — which operates 37 mountain resorts and ski areas — attributes the growth to a strong holiday season through March 6, which saw a 3% increase in total skier visits and a 10% uptick in total lift revenue compared to the same period in 2020.

Vail Resorts reported a favorable holiday season but also saw growth across all segments in fiscal Q2. 

  • Its mountain segment generated $90.8 million in revenue in Q2, up 21% year-over-year.
  • Lodging reported a $30 million (79%) increase in revenue compared to Q2 2021. 

Vail Resorts projects full-year EBITDA to range between $813 million and $837 million, and the company plans to use the capital to invest in its guest experience. The company will be increasing its minimum wage to $20 per hour and is planning to invest $327 million to $337 million to expand capacity at 14 resorts.

Success On The Slopes

Last December, Vail Resorts agreed to acquire Seven Springs Mountain Resort for $125 million. The deal includes Hidden Valley Resort and the operations of Laurel Mountain Ski Area.

Vail Resorts will acquire all assets related to the mountain operations of the resorts, including ski areas, lodging, and a hotel. The acquisition is expected to generate incremental annual EBITDA of over $15 million for the fiscal year ending July 31, 2023.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.