Streaming Wars

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    • Facebook Gaming July viewership grew 215% compared to 2019.

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Facebook Gaming hit a new peak of 345 million hours watched in July. That is a 215% jump compared to July 2019.

The growth was likely aided by the shutdown of Microsoft’s Mixer on July 22, which moved its partners to Facebook Gaming. While some of Mixer’s high-profile streamers like Michael “Shroud” Grzesiek ended up heading to Twitch, the influx of new streamers and viewers could help further boost Facebook’s numbers in August.

Twitch still led the streaming wars with 1.4 billion hours, a 67% increase over July 2019. Just Chatting led the Twitch categories for the third month in a row. 

Top 5 Twitch Categories in July:

  1. Just Chatting: 176 million hours
  2. League of Legends: 128 million
  3. Fortnite: 91 million
  4. Grand Theft Auto: 91 million
  5. Call of Duty: Modern Warfare: 76 million