Damian Lillard has invested in PlayersTV, a predominantly Black-owned content distribution channel dedicated to sports lifestyle and culture.
PlayersTV launched last March and is available on various streaming platforms.
The network already has over 50 athlete-investors including Lillard’s teammates CJ McCollum and Carmelo Anthony, in addition to Kyrie Irving, Chris Paul, Ken Griffey Jr., Trevor Bauer, Travis Kelce and Vernon Davis.
Lillard’s investment comes with two new shows: “Dame” will chronicle his life, and “Sessions” will highlight other athletes and musicians. Baron Davis, Marshall Faulk, Rob Gronkowski and DeAndre Jordan feature in other shows on the network.
The Portland Trail Blazers guard has built up his profile off-the-court in the past year.
- Joined Gatorade to help promote its new Bolt24 product
- Launched a four-month sports media and marketing internship program with Adidas
- Starred in Hulu commercials
- Opened Damian Lillard Toyota in Oregon
Beyond endorsements and business efforts, Lillard has also found success recording music under his “Dame D.O.L.L.A.” moniker.