• Loading stock data...
Wednesday, November 6, 2024
The Best Employers in Sports survey is open through Nov. 13 Learn More

Still No. 1. New WWE Partner Netflix Reaffirms Top-Dog Status 

  • The streaming giant added more than 13 million subscribers in its latest quarter.
  • Sports are set to play an increasing role in the company’s future plans.
Netflix
Shutterstock

The latest major player in live sports streaming is beating Wall Street expectations once again.

Just hours after announcing a landmark $5 billion-plus deal with WWE, Netflix said it has reached 260.28 million subscribers, expanding its status as the world’s largest streaming platform. 

Up from 247 million subscribers a quarter ago, Netflix’s latest quarterly results showed a 12.5% bump in revenue to $8.8 billion and $938 million in net income, up from $55 million in the prior-year period. What’s more, Netflix also is projecting even larger growth rates in both revenue and net income in 2024’s first quarter—forecasts that sent the company stock up more than 8% in after-hours trading. 

“We believe we have a lot more room to grow,” the company said in a letter to shareholders late Tuesday.

Sports figure to be an increasing part of that pursuit of growth. During the most recent quarter, Netflix expanded its live presence with its in-house golf tournament, The Netflix Cup, and solidified plans for a similar tennis tournament, The Netflix Slam, that will be held in March. Its already-well-established documentary presence is now being burnished with upcoming NASCAR and NBA projects

And now the company is making its biggest step yet in both sports and live content overall with the addition of WWE, something that Netflix called “great sports entertainment with a huge, established, and passionate fanbase,” adding: “We believe this long-term partnership will be a big value add for our members.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL TV Ratings: Can Amazon Keep Up Record ‘TNF’ Pace?

Thursday night games are averaging 13 million viewers.

The Sports Figures Who Could Be in the Second Trump Administration

Woody Johnson, Linda McMahon, Herschel Walker, and Dana White top the list.

2024 NFL Trade Deadline More Active Than 2023

Several big-name players found new homes.

400 People Showed Up to WTA Saudi Final With $15 Million Purse

The WTA is in the first year of a three-year agreement with Saudi Arabia.
podcast thumbnail mobile
Front Office Sports Today

The NFL Player Set to Inherit a US Potato Empire

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

NBA TV Ratings Continue Trending Down to Open Season

The league has dealt with injuries to stars like Joel Embiid.
November 5, 2024

ESPN’s Jason Kelce Avoids Discipline After Viral Fan Confrontation

The dust continues to settle from Jason Kelce’s viral confrontation.
LeBron James
November 6, 2024

LeBron’s SpringHill Reportedly Considering Merger With Grammys, ‘Kardashians’ Producers

The two production companies have been in talks for months. 
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 4, 2024

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
Tom Brady
November 4, 2024

Tom Brady Won’t Be Punished for Criticizing Packers-Lions Ejection

The “Brady Rules” faced their biggest test so far after Sunday’s broadcast.
Fubo-TV
November 1, 2024

Fubo Reports 9% Subscriber Growth As Venu Sports Trial Looms

The sports-focused streamer grew revenue by 21%.
Adam Schefter
November 1, 2024

Adam Schefter Uses Same Pirated NFL Clips As Everyone Else

ESPN’s NFL insider posted a video from an illegal stream Thursday night.