• Loading stock data...
Tuesday, September 16, 2025

Stephen A. Smith Could Get a $100 Million Payday, Thanks to Pat McAfee

  • McAfee’s bad-boy antics highlight Smith’s team-player approach.
  • Stephen A. is poised to become ESPN’s highest-paid talent.
Feb 16, 2024; Indianapolis, IN, USA; Team Stephen A coach Stephen A. Smith looks on against Team Shannon during the All Star Celebrity Game at Lucas Oil Stadium.
Trevor Ruszkowski-Imagn Images

Stephen A. Smith might have a powerful leverage point as he negotiates a new contract with ESPN: Pat McAfee’s reputation. 

Smith is earning plenty of respect from ESPN management for the way he’s handling his contract negotiations—as well as his continued willingness to do whatever it takes to keep the four letters on top, sources tell Front Office Sports.

Smith’s team-player approach contrasts with the occasional bad-boy antics of McAfee, who likes to needle his bosses and test the bounds of their authority. As one top TV insider told FOS on the condition of anonymity: “I’ve got to give Stephen A. credit. He’s used that McAfee is such a bad team player to his own advantage. He brings on only ESPN people; McAfee brings on Shams [Charania]. That’s the kind of thing Stephen A. Smith would never do. He lets Pat McAfee frustrate the ESPN executives so much, they’re like, ‘F*** it. Stephen A. is a good team player.’” 

Sources say ESPN brass loves 37-year-old McAfee’s appeal to younger viewers; his performance on College GameDay; and his ability to book A-list guests including Aaron Rodgers, Bill Belichick, Nick Saban, Peyton Manning, and Caitlin Clark. But the former NFL punter has also been a loose cannon. He apologized for his role in the Aaron Rodgers vs. Jimmy Kimmel feud and for calling Caitlin Clark a “white b****.” He publicly lambasted top ESPN executive Norby Williamson as a “rat” seeking to “sabotage” his show in January (Williamson resigned three months later after 40 years at ESPN). He remained defiant on Matt Barnes and Stephen Jackson’s All The Smoke podcast: “I report directly to [ESPN chairman] Jimmy [Pitaro] and [Disney CEO] Bob [Iger]. … I saw [media reporting] ‘Pat calls out his boss.’ I don’t got a motherf***ing boss.” 

McAfee is correct. From a contractual standpoint, he’s more independent than Smith. He owns his own program, licensing The Pat McAfee Show to ESPN. As executive producer, he maintains creative freedom. (McAfee has a separate talent deal for GameDay.) 

And McAfee likes to assert that independence, which includes the on-air invitation to Charania of The Athletic and Stadium to take a victory lap over ESPN’s own Adrian Wojnarowski on their differing JJ Redick coverage. Charania has appeared on the show for years, noted McAfee in June. He won’t join Team Woj on air just because he now works with ESPN. “Shams was our guy. Shams is our NBA guy,” said McAfee on his show.

In stark contrast is Smith, who plays by the rules. It behooves him to do so, as he could potentially be one of the two most sought-after free agents in sports media, along with TNT’s Charles Barkley. It’s doubtful ESPN would let Smith slip away. But his current $12 million–per-year deal with ESPN expires next July. The 56-year-old featured commentator and executive producer of First Take made it clear to Clay Travis of OutKick in December he wants to be the highest-paid talent at Disney’s sports media giant. With ESPN poised to take its flagship network direct-to-consumer next year, The Wall Street Journal hails Smith as “The Face of ESPN.”

Given Smith is now heir to ESPN legends including Chris Berman, Bob Ley, and Robin Roberts, he could throw his weight around come contract time. Instead, he has coolly played his hand.  

Start with his performance. Yes, Smith irritates ESPN brass by tackling the third rail of politics on Fox News with Sean Hannity or appearing with Travis, the network’s most outspoken critic. But he and moderator Molly Qerim have turned First Take into a morning blockbuster, with the weekday show averaging 451,000 viewers in June to 56,000 for Skip Bayless’ rival Undisputed on FS1. The show posted its most-watched year ever in 2023, averaging 496,000 viewers. First Take is riding a hot streak of 23 straight months of year-over-year growth. The 17-year ESPN veteran also costars on NBA Countdown, hosts The NBA in Stephen A’s World alt-cast, and contributes to SportsCenter. Smith has evolved First Take by recruiting new talent like Bayless’s former on-air partner Shannon Sharpe, Chris “Mad Dog” Russo, and Monica McNutt.

Burke Magnus, ESPN’s No. 2 executive, called Smith a “bona fide superstar” during an interview on Richard Deitsch’s Sports Media podcast. “Nobody works harder than him. He is everywhere all the time,” said Magnus. “Everything we ask him to do, from a different show, a particular appearance or can you join this meeting with sales because it’s an important client meeting, and they’d really love to have you stop by and meet the client. He’ll do that. He never says no. He’s great in that regard. And First Take, which is his primary assignment, is a juggernaut.” Magnus added McAfee is also very open to constructive feedback from him and Pitaro, calling him the voice of a younger generation of sports fans.

Today’s Smith is far more business savvy than the immature “Screaming A” dumped by ESPN in 2009. He’s always willing to appear on other shows like Get Up to juice ESPN ratings. He’s honed his marketing and promotional skills. He’s expanded beyond sports into late-night TV, acting, and politics. With his own podcast and production company, Smith now has multiple options if he can’t reach an agreement with ESPN.

Consider how Smith said all the right things when ESPN broke the bank first for Troy Aikman and Joe Buck in 2022, then McAfee in ’23. Aikman ($18 million a year), McAfee ($17 million), and Buck ($15 million) all leap-frogged Smith’s annual compensation. Instead of throwing a tantrum, the Queens native saluted McAfee for raising the salary bar—and blazing a path of independence for other sports media talents like himself to follow.

“Two things. Number 1: I don’t give a damn. [McAfee] negotiated his deal a few weeks ago. I negotiated my deal a few years ago. The situation is not the same. I’m a big boy. I’ve been to hell and back. This does not faze me at all. Pat McAfee deserves it,” said Smith on his own podcast. “You lookin’ for some haterade here, wrong place. I admire what he has done. I respect what he has done, so much so that I’m doing it. It’s people like Pat McAfee I get to thank for that.” 

Even when Smith goes off—such as his merciless attack on former colleague Jason Whitlock—he’s smart enough to do it on his own show, not ESPN air.

On the other hand, studio talents are traditionally far less compensated than the announcers calling the biggest NFL games like Aikman and Buck. Maybe that’s why I keep hearing Smith wants to cover the NFL under his new deal, à la his idol Howard Cosell. Getting his mitts on the NFL would make him even more valuable to ESPN.

Under Pitaro and Magnus, ESPN just posted a strong first half after a 2023 marked by layoffs. Monday Night Football drew its most-watched season in 23 years. ESPN also signed marquee talents like Jason Kelce and Nick Saban and signed extensions with Sharpe and Peyton Manning’s Omaha Productions. Put it all together, and the stars are aligning for Smith to possibly become ESPN’s first $100 million talent. Sources have relayed that his new compensation could eventually come in between $20 million and $25 million per year over five years, compared to five years, $90 million for Aikman, five years, $85 million for McAfee and five years, $75 million for Buck.

Throughout his mercurial career, Smith has also learned there’s an advantage to playing the diplomat. As he tweeted in 2021: “I wake up every morning with [two] thoughts. #1, how do I make my bosses more money? And #2, how do I get some of it?”


Michael McCarthy’s “Tuned In” column is at your fingertips every week with the latest insights and ongoings around sports media. If he hears it, you will, too.

This September, the column will come to life as a one-day event bringing together industry experts to discuss media trends and the future of fan viewership.

The event will take place in New York on Sept. 10 at Times Center (242 W. 41st St.)
REQUEST TO ATTEND

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 10, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first base Bryce Harper (3) watches his ball clear the wall for a home run against the New York Mets during the seventh inning at Citizens Bank Park

Rob Manfred Says Any Talk of MLB Salary Cap Is Premature

“No decisions” have been made regarding an MLB salary cap.

Amazon Sports Chief Says NBA, WNBA Coverage Should Be Celebratory

“There’s too much weird negativity out there,” Jay Marine told FOS.

Manfred Says New MLB Rights Deal ‘Replicated’ Money From ESPN Opt-Out

Rob Manfred spoke at the Front Office Sports Tuned In summit.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) fakes a hand off in the first quarter against the Kansas City Chiefs during Super Bowl LIX at Caesars Superdome.

Amazon Says It Wants To Broadcast a Super Bowl

Jay Marine says he is “optimistic” about airing the Big Game.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
exclusive

The Eagles Play Christmas Day for NFL on Netflix

The father-son duo will call the Christmas Day doubleheader again.
September 16, 2025

Pitaro: ESPN, MLB Making Progress on New Deal Talks

The network and league ended their deal earlier this year.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.
September 16, 2025

‘We Didn’t Get a Test Run’: Greg Olsen on Netflix NFL Christmas..

Greg Olsen said the game was uncharted territory for him.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Eric Shanks
September 16, 2025

World Cup Will Be Fox’s ‘Biggest Undertaking’ Ever

The tournament is expanding from 32 to 48 teams.
Charles Barkley
September 16, 2025

Charles Barkley Says TNT Sports ‘Just Sucks.’ Its CEO Doesn’t Mind

Barkley recently criticized TNT’s handling of “Inside the NBA.”
Apr 9, 2025; Augusta, Georgia, USA; Patrons move about the course during a practice round for the Masters Tournament at Augusta National Golf Club.
September 16, 2025

Amazon Will Air Early Masters Coverage

Prime will complement the coverage provided by CBS Sports and ESPN
September 15, 2025

US Open Set Attendance Record, Men’s Final Ratings Surged 82%

Attendance and television viewership of the tennis major again reach historic levels.