• Loading stock data...
Saturday, September 6, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Steph Curry Is On a Mission to Make Golf More Equitable

  • Underrated Golf gives junior golfers from underserved backgrounds the opportunity to compete.
  • The Howard University men’s golf team has won back-to-back PGA Works Collegiate Championships.
A view of Steph Curry on the golf course with a Howard University golf player.
Howard Athletics

When Steph Curry’s business venture company SC30 Inc. researched socioeconomic imbalances in golf, it found that although kids of Black, Hispanic, and Indigenous backgrounds make up 30% of the United States’ youth population, they only represented 1.8% of junior golfers.

Curry and his team have come up with two solutions: Underrated Golf and the establishment of Howard University’s golf program.

Underrated began by recruiting around 100 top junior golfers from AJGA events for the main tour, while still allowing local golfers to play their way into the field at each tournament. The inaugural 2023 season consisted of five events around the country, culminating with the Curry Cup, going on from Aug. 20-23 at Lake Merced Golf Club outside San Francisco.

The players have all of their expenses paid, amounting to about $4.5 million, per SC30 secretary-chairman Suresh Singh, who adds that Curry “wrote all the checks” for the first season. Subsequent seasons are expected to be supported by partnerships with companies like Cisco, which is fronting the Dell Curry Scholarship — amounting to $25,000 each given to one boy and one girl.

Stephen Curry Is Launching His Own Golf Tour, Championship

The NBA superstar has added the sport to his UNDERRATED lifestyle brand…
April 21, 2022

Outside of the opportunity to play competitive golf, Underrated provides players professional insights from major executives to PGA Tour player Collin Morikawa and music mogul DJ Khaled. It’s also a recruiting tool to play at the next level.

“It has become pretty popular for a lot of HBCU programs to be able to go see, in one fell swoop, some students that could potentially wear your uniform and play for your program,” Howard University director of golf Sam Puryear tells FOS. “To me, that’s the highlight of what they’ve done. They’ve basically now raised the bar and given access to a lot of those that would not have had the access upfront.”

The veteran coach, who won a national championship with Stanford and a Big Ten championship with Michigan State, was brought into the program as part of Curry’s six-year, seven-figure investment to launch the university’s first Division I golf program (it had previously only fielded Division II and club teams).

His impact in Washington D.C. was immediate: The Bison have won back-to-back men’s PGA Works Collegiate Championships — the national championship for HBCU golf — including by 57 strokes this season. PWCC was televised for the first time this year on Golf Channel and Peacock.

Howard came up just short of making it to the NCAA golf championships this season, but that goal is front and center of ESPN’s new docuseries “Why Not Us: Howard Golf,” premiering this week on ESPNU and ESPN+.

“By building a championship caliber golf program, Howard University is not only shifting the landscape in collegiate golf, but these teams are torch bearers for the next generation of young golf fans coming along behind them,” ESPN+ Originals producer Jalaine Edwards said in a statement.

“I feel like it’s bigger than us,” says Howard player Everett Whiten Jr. “Just thinking about our tournament schedule that coach puts us in, we’re playing with the best of the best. We’re playing with the Stanfords, the Oregons, the Alabamas, and we’re getting all these opportunities because of the contribution that Steph made.

“It helps get a good image for HBCU golf and gives us a chance to show that we can compete.”

Singh sees golf as a “vehicle” to higher education for kids from underserved communities.

Curry has taken steps for Howard golf to fund itself following the end of his commitment, and Underrated plans to expand internationally with the financial help of its partners.

“We’re able to provide opportunities for our student athletes to go to school, and a lot of them are on scholarships,” PWCC director Scooter Clark says. “If it were not for golf programs, many of them would not have the opportunity to attend college.”

“The last time, I believe, golf was impacted like this was Tiger [Woods]. Steph’s next,” says Singh. “Steph’s doing more for underserved communities and to grow junior golf than any professional golfer is today.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Walker Cup

Prestigious Cypress Point Is Hosting Biggest Golf Event in 35 Years

Fans get a rare glimpse at one of the most exclusive courses.
exclusive

ESPN Signs NFL, Golf Reporter Jeff Darlington to Multi-Year Extension

Darlington will cover the NFL, Masters, PGA Championship, and Wimbledon.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Angel Reese

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.
James Harden
September 4, 2025

James Harden’s Houston Restaurant Shut for Falling $2 Million Behind in Rent

A sign on the door says the locks have been changed.
Caitlin Clark
September 4, 2025

Caitlin Clark Says She Won’t Return From Injury This Year

She only played 13 games this season.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
exclusive
September 3, 2025

Angel Reese Faces Uncertain Future In Chicago After Publicly Torching Teammates 

Some sources say Reese’s future in Chicago may not be reparable.
September 3, 2025

No American Men in US Open Semifinals After 2024 Breakthrough

Two American men played in the semifinals last year.
September 1, 2025

Gareth Bale: MLS Quality Hurt By Low Salaries

Bale said MLS salaries aren’t competitive enough to lure stars from Europe.
Aug 6, 2025; Los Angeles, California, USA; Son Heung-min poses during an LAFC introductory press conference at BMO Stadium
August 31, 2025

Son Heung-Min Effect Will Hit Big for MLS and L.A.

With a record signing, the South Korean supernova has landed at LAFC.