Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

Starting Out Young, the Journey of Edgar Walker

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

By: Amari Dryden, @Amari_Dryden

Edgar Walker, Co-Founder and CEO of Surge4

Front Office Sports is proud to have sat down with Edgar Walker, the co-founder and CEO of Surge4, a digital marketing company whose mission is to help their sport industry and non-profit clients grow their brand through digital media. Edgar has had many digital media jobs over the past couple of years such as creating his own high school basketball media website, and he hasn’t even graduated from college yet!

From a young age, Edgar thought he was going to be a sports writer.

“I’ve done a lot of sports writing, which is what got my foot in the door. Growing up, I would read the newspaper every day.”

But he became interested in all sides of the industry.

“I wasn’t even interested in the glamorous side of it, but the day-to-day processes that go on.”

He enrolled in a sports science program within his high school which jumpstarted his career.

“It focused on sports related careers and getting opportunities to meet people and learn about all the different sides of the sport industry.”

His childhood dream of becoming a sports writer has morphed into something bigger.

“I’ve evolved from the sports writing aspect and now am doing a lot more.”

When he was a junior in high school, he launched a high school basketball media and events company in his home state of Maryland called MDHoops.net and eventually sold it his senior year of high school as part of a merger with a Washington DC-area company DMVelite Showcase Events. Being a sixteen-year-old entrepreneur comes with some challenges.

“A challenge for me that I thought would be more difficult is my age. I was running a high school basketball website when I was younger than the guys I was writing about. The main thing was establishing credibility, because right out of the gate you need to be credible and make sure you’re firing on all cylinders. You need people to be able to trust you and see you as an expert and a leader.”

After that, for a few summers he started doing digital and social media for a couple different companies and built up his business through Twitter as a means for distribution and gaining a following. He met Jack Wohlfert, his eventual co-founder, at a University of North Carolina-Chapel Hill basketball game.

“We started talking and while I was thinking about launching this social media consulting firm, he was thinking of launching a web design company, so we joined up.”

Together, they founded Surge4 just under two years ago. Edgar does the content and sales side while Jack is in charge of the web development technology side.

Even though this isn’t Edgar’s first time running a business, he overcame even more challenges with his current enterprise.

“A big thing is figuring out who your decision makers are and being able to connect with them. Learning how to interact with potential clients and how to build awareness around the company. It’s important to build a strong brand with the people you’re working with and working for because a lot of our business comes from referrals.”

His current company is Surge4, a resource for companies to use to market their brand using digital media which Edgar defines as, “being able to deliver the experience of an event, company, etc. out to people wherever they are.” The digital media industry has evolved since Edgar first started.

“It was mainly writing and social distribution, but now I see that not everything is cut and dry. You are going to have to use a different platform or means of getting your content out there.”

Surge4 focuses on what they call the “Core 4” which encompasses web presence, social media, direct outreach and brand strategy. Edgar believes the evolution of social media is just getting started.

“I think a big thing is that you’re going to see a lot more native content meaning people will stop worrying about getting people to visit their website but seeing a lot more content designed for each media platform.”

He thinks teams do a good job of this because their goal is to reach fans where they are. The easier you make it for people, the better results you have. There’s really little things you can do that pay off.

“The key is to embrace those platforms as the content platform so all content should be built specifically for that social media platform.”

Even though it seems Edgar has done everything he could possibly do at such a young age, there is still one aspect of the sport industry he wants to get into.

“I want to do become more knowledgeable and get involved with the international sports scene. I’d like to learn more and someday get involved with sports overseas or international competition because it’s something I haven’t explored yet.”

All in all, Edgar’s advice for students who want to work in the digital media industry is to create relationships and continue to stay in touch with people.

“I stay in touch with 90 percent of the people I meet.”

Edgar has done digital and social media work at the grassroots level with Under Armour Basketball and Reebok Basketball for the past three summers which is one way he has established some great, deep relationships in the industry. He is also serving as Co-President of UNC-Chapel Hill’s sport business organization called the Carolina Sport Business Club.

Even if you are young, but have a passion for sports, go for it.

“Very early in my process, I would meet people and send them writing samples and have long phone calls just to prove even though I was sixteen, I could compete with anyone else in the industry.”

Another piece of advice Edgar stressed is determining what your skill set is.

“People also need to have a real skill and niche. Yes, you still need strong relationships which will get you opportunities but people also need to know what your skill set is. I tell students to identify what their skill is, whether that’s writing or business strategy or creative design.

“Also, make sure you can tell people about it. For me, my skill started out as writing and now has turned into social media, business and marketing strategy, and people know that about me. You need to determine your skill set and make sure influential people know what that is.”

We would like to thank Edgar for his time and insight and we wish him the best in all his future endeavors! You can follow him on Twitter here, or connect with him on LinkedIn here!

Copy Link
Link Copied
Link Copied

What to Read

Commanders Still Face Legal Fight Over Former Name

More than three years after shedding their former nickname, the Washington Commanders are still facing legal hurdles in connection with it. 

ESPN's Reported Studio Closures Could Mean More Layoffs

ESPN's Seaport studio will reportedly close by 2025.

NFL Owners' Debt Limit Could Increase To $1.6B

Currently, new NFL owners can use $1 billion of debt.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today


Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…
February 3, 2022

Making Headlines

NFL: The Giants hired Laura Young as director of coaching operations. Young…