Wednesday December 6, 2023

Sports Illustrated Expands Its Footprint with College Town Resorts

  • Sports Illustrated's first college town resort will open near the University of Alabama in 2025 with a hotel, condominiums, fitness center, and other amenities.
  • The media company also opened its first Sports Illustrated Clubhouse restaurant last month on the University of British Columbia’s campus.
Sports Illustrated's first college town resort will open near the University of Alabama in 2025 with a hotel, condominiums, fitness center, and other amenities.
Sports Illustrated
Linkedin
Copy Link
Link Copied
Link Copied

Sports Illustrated is launching a new concept of sports-themed travel resorts in college towns, starting with a location in Tuscaloosa set to open near the University of Alabama in 2025.

The resorts are expected to include a full-service hotel, vacation club, residential condominiums, live-action sports experiences, dining, and an SI Fit Health/Wellness Center. Travel + Leisure Co has a license with SI’s parent company, Authentic Brands Group, to operate the upcoming college town resorts. 

The first Sports Illustrated Resort property under Travel + Leisure Co opened last year in the Dominican Republic’s Cap Cana beach resort with amenities such as golf, sportfishing, scuba diving, snorkeling, horseback riding, water sports, ziplining, biking, and hiking.

Time Inc. owned Sports Illustrated until 2018, when it was sold to Authentic Brands Group, which then signed a licensing agreement with The Arena Group to run SI’s editorial operations. Tuscaloosa won’t be the first college town to have an SI presence, as the company debuted its separate Sports Illustrated Clubhouse restaurant concept last month with its first location opening on the University of British Columbia’s campus. 

Sports Illustrated has evolved beyond its monthly print magazine to have an online sports betting company called SI Sportsbook with gambling operator 888. Sports Illustrated also launched SI Tickets in 2021 as an event ticketing marketplace.

 “Sports Illustrated Resorts are about hospitality, lifestyle, leisure, and entertainment where we celebrate not only the legacy of Sports Illustrated, but the path it is on now by immersing our guests in sports culture and providing the best entertainment, cuisine, fitness, health and wellness to our guests,” Christopher Schroeder, CEO of Sports Hospitality Ventures, LLC, said in a statement.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.
Shaquille O'Neal
exclusive

A.I. Shaq? Authentic Files Trademarks Hinting at Virtual Shaquille O’Neal

Shaquille O’Neal and licensing group claim “ASK SHAQ” and “SHAQ A.I.”

Sports Illustrated’s AI Controversy: What We Know, What’s Next

Union, corporate issues heightened amid AI-related controversy.
Covers of Sports Illustrated with photographs by Walter Iooss Jr. are on display at the Oklahoma City Museum of Art Thursday, March 3, 2022.

Sports Illustrated Reportedly Used AI to Create Stories

SI reportedly used AI to create articles and author profiles for stories.
podcast thumbnail mobile
Front Office Sports Today

NCAA Opens Door to Athlete Compensation

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Commanders Spend Big On Current Home While Planning New Stadium

The Washington Commanders will keep upgrading FedEx Field.
November 30, 2023

Brisbane's Big Build: $1.8B Super Stadium For 2032 Olympics

Centerpiece venue for upcoming Games to be torn down, rebuilt.
A rendering of the SSG Landers new baseball stadium currently under construction in Incheon, South Korea.
December 1, 2023

Korean Baseball Team Building First Stadium With A Mall

The KBO’s SSG Landers are building a 21,000-seat stadium in Incheon.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Wimbledon center court on a partly sunny day
November 27, 2023

Wimbledon Expansion Fate Rests In London Mayor’s Office

London borough of Wandsworth votes against $250 million expansion bid.
A rendering of the inside of the proposed rebuild of Ryan Field.
November 21, 2023

Northwestern Secures Approval For New $800M Football Stadium

Northwestern's rebuild of Ryan Field can move forward after a contentious debate.
November 17, 2023

Tiger, Rory's New Golf League Dealing With Setback As Dome Collapses

The dome at SoFi Center in South Florida collapsed.
A rendering of the proposed renovations to the Louisiana Ragin' Cajuns football stadium.
November 17, 2023

Louisiana Ragin’ Cajuns Investing $65M in Stadium Renovation

It’s the biggest renovation since the venue opened in 1971.