The record-setting, $765 million free-agent signing of outfielder Juan Soto by the Mets is seen by the club as a “seminal moment,” both on and off the field. It’s obviously too soon to measure the on-field, competitive returns, but already, the Mets are seeing a windfall from the acquisition.
In the nine days since Soto’s signing first became public, the club has seen across-the-board boosts in both single-game and season-ticket sales. Among the key results:
- A club record for the opening day of single-game ticket sales on Dec. 9. The revenue total, though not disclosed, surpassed the comparable day last year within the first 45 minutes of availability and ultimately tripled the 2023 figure
- A doubling in single-game ticket sales for the 2025 regular season for the Dec. 9–15 period compared to the opening week of single-game sales for 2024
- A doubling in 2025 spring training ticket sales for the Dec. 9–15 period compared to the prior week
- A sellout of Delta Sky360° Club at Citi Field, with the club moving in recent days to create a waiting list
- The Mets have not disclosed the boost in season-ticket sales for next season, but the year-over-year increase is poised to rank among the top-performing clubs in MLB
- Single-game tickets for the 2025 home opener, April 4 against the Blue Jays, are now limited to partial-view and standing-room access
“The demand has been impressive thus far during the offseason, and we expect to see the positive response continue into the new year as we introduce fan-focused programming for the upcoming season,” said Jake Bye, Mets SVP of ticketing.
A Broader Groundswell
The results follow owner Steve Cohen’s comment over the weekend on social media that ticket sales had “exploded” as a result of the Soto signing. The uptick will no doubt provide a meaningful boost, as the Mets last year ranked 18th in total attendance with a draw of 2.3 million, below far smaller markets such as Milwaukee, St. Louis, and San Diego.
Even before the Soto signing, though, there had been a rise in optimism surrounding the Mets following a surprise run to the National League Championship Series in October and a much more joyful vibe for the club following several meaningful intersections with pop-culture touchstones. Following that rebirth and the Soto signing, the Mets are now challenging the Yankees’ local dominance like perhaps never before.
Mets officials are now working through merchandise sales figures, and similar boosts are anticipated there—particularly in the wake of the Soto signing.
