• Loading stock data...
Monday, October 13, 2025

Inside The Huddle: Monetizing Social Content With Alex Korn

In the buildup to Front Office Sports’ Digital Media Huddle presented by opendorse on February 22, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.

Today, meet Alex Korn, senior director of content, partnerships & talent at Whistle. He will be one of the leaders of the huddle “Making Money on Social: Creating and Delivering Monetizable Assets.”

Korn came to Whistle in 2016 after seven years at sports and entertainment marketing agency star power. Korn leads the charge in helping to create and distribute content across Whistle’s social channels, for brands and leading streaming and linear content providers. One of Whistle’s staples in this area is longer-form premium video content, which Korn helps bring to life alongside Whistle’s studio team.

Much of this content features Whistle’s community of creators, professional athletes and top social influencers. Korn oversees relationships with talent as well as the procurement and casting process. In his role with Whistle, Korn takes pride in making an impact on today’s social generation through Whistle’s content.

“Whistle is a company that genuinely believes in creating good content that’s motivational, that’s positive, that’s trusted,” Korn stated. “The creators and talent that we work with want to embody that ethos. The brands and platforms that we partner with believe in and benefit from that message and know they can come to Whistle to inspire their audience in a positive way.”

With the digital and social landscape changing so rapidly, Korn credits his team’s ability to stay on top of trends and adapt to new best practices by leveraging research and insights when making key content decisions.

“Working in the content creation space you learn that everything changes quickly. Keeping up with different creators, platform modifications and analyzing data is a challenge that takes a tremendous amount of effort. But, those things have helped me and Whistle become a forerunner in the industry and that you’ll see is a common denominator among leaders in this space.”

A great example of this is Whistle’s original series “Bad Jokes”  that lives primarily on its YouTube channel, where a wide array of celebrity creators and talent try to make each other laugh with some of the corniest one-liners you’ve ever heard. In late 2018, after conducting research and surveys on who would resonate most with their audience, Korn and team created an installment in this series that featured the stars of the cult classic baseball movie “The Sandlot,” which Korn a self-proclaimed superfan of the film explained was up there as one of the highlights of his career.

Having an ability to adapt and continually innovate is something Korn suggests all digital professionals learn in order to properly monetize social content.

“Creating monetizable content requires constant iteration and something that is ever changing. One formula doesn’t work across all platforms and you really need to be strategic in the way that you’re going to program for each platform in order to be successful.”

Meet Alex and hear more of his thoughts on the current digital landscape at the Front Office Sports Digital Media Huddle presented by opendorse in New York on February 22. For tickets and additional info, click here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.

Silver: My Comments About Basketball Highlights Were ‘Misconstrued’

The NBA commissioner spoke at the Front Office Sports Tuned in summit.

YouTube’s Revised NFL Game Rating Still Has Fox, ESPN Execs Upset 

Adjusted viewership metrics from the streamer reignited debate about the game.
[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Mar 5, 2023; Dallas, Texas, USA; A view of the NBA logo and NBA app logo and basketballs in front of the base during warms up before the game between the Dallas Mavericks and the Suns at the American Airlines Center.

NBA Will Take Over League Pass After WBD Divorce

The league now has full operational control of those media assets.
Spectrum
October 10, 2025

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.
Aces
October 10, 2025

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
exclusive
October 10, 2025

Alyssa Lang Joins ESPN NBA Sideline Reporter Ranks

Lang has been a host and reporter for ESPN and SEC Network since 2018.
Oregon Ducks inside linebacker Will Straton celebrates a stop as the Oregon Ducks host the Oregon State Beavers Sept. 20, 2025, at Autzen Stadium in Eugene, Oregon.
October 9, 2025

CBS Eyes Breakthrough As Big Ten Ratings Still Lag Behind SEC

The network will air No. 7 Indiana at No. 3 Oregon on Saturday.
Netflix
October 9, 2025

Netflix Claims Bigger NFL Package ‘Doesn’t Really Fit’ Sports Strategy

Roger Goodell has signaled media-rights conversations could restart next year.
Dana Evans
October 8, 2025

WNBA Starts Finals With Best Viewership Since Inaugural Season

Game 1 averaged 1.9 million viewers on ESPN.