• Loading stock data...
Friday, July 12, 2024

So You Want to be the Next Jerry Maguire?

By: Victor Cruz, @_CruzVictor


As I sit here thinking about writing a 5-part series talking about the different aspects of the agency world and how those who want to be agents should prepare, I can’t help but think…They shouldn’t! No one should strive to be an agent in todays sports landscape.

Why the doom and gloom? Here is my honest assessment and the advice I give every young person who reaches out to me with the same question, “how do I get into the agent business?” or something to the effect. I let them know that the agent business is a saturated market and they should steer clear of it! What I mean is there are hundreds of agents with a wide range of backgrounds. Some with a legal background, some with a playing background, others with a business background and even some with zero experience in sports and/or business. In today’s sports industry, the agents are the responsibility of the player unions. That means the unions govern the agents. Unfortunately, all you need to be an agent in some sports is to pay a fee and take a brief exam. Some like the NFLPA require specific educational backgrounds. But for the most part, in general, any one who wants to be an agent can be and do attempt to be. In an industry with hundreds of competitors how are you, the newbie, going to compete?

With so many competitors not only will your job entail helping your clients, negotiating contracts but a large portion will be recruiting the same players against 50 other agents and trying to keep the players you have from those same 50 other agents.

Therefore, instead of writing a 5-part series to make you believe its an easy road and telling you what steps take, I’m going to keep it short and sweet, find something else to do in sports!

Now if you are still not deterred and want to know how to make a career in the agent business, not necessarily becoming an agent yourself, well, I can provide some insight there. Perhaps in an upcoming article I can give a lay of the land type look of the different roles/positions that exist within an agency that could be appealing to you.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Florida Gators edge rusher and 2024 NFL Draft prospect Princely Umanmielen is Druski’s first signee.

Comedian Druski Launches 4Lifers Sports Agency

Florida Gators edge rusher Princely Umanmielen is Druski’s first athlete client.
Lamar Jackson gets new deal without help of an agent.

Sports Agencies Grow Ranks In NFL Arena

The Familie has hired veteran NFL agents Jack Scharf and Jeffrey Griffin.
Rich Paul's Klutch Sports reps LeBron James among other stars.

Klutch Sports Boosts NFL Clients With ELITE Talent Management

Rich Paul’s Klutch Sports is expanding its NFL client base.

Latin MLB Players Join Bad Bunny’s New Sports Agency

Bad Bunny’s Rimas Sports agency will help market Latin athletes
podcast thumbnail mobile
Front Office Sports Today

Warner Bros. Discovery Faces Final Decision on NBA Rights

0:00

Featured Today

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
July 2, 2024

Willie Mays’s Humility Was Key to His Genius

Mays took heat from all sides, and handled it his own way.
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.