• Loading stock data...
Sunday, July 6, 2025

Snapple and Major League Baseball Sweeten the Season

(PRNewsfoto/Snapple,Major League Baseball)

This year’s MLB season just got a little sweeter.

Announced today, Major League Baseball and Snapple are teaming up with the beverage provider becoming the Official Tea and Juice Drink of the league.

The partnership is for two years and will cover marketing and activation rights at MLB special events including All-Star Week, the Postseason and World Series, as well as other key moments during the season.

Beyond activation, the two entities have teamed up to create a new baseball-themed product and Snapple will place baseball themed facts in their popular under the cap location.

For Snapple, this partnership means aligning their brand with an entity that is conducive to consumers of their product.

“Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations,” said Regan Ebert, SVP of Marketing for Snapple, in a release. “Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all.”

For Major League Baseball, the partnership allows them to fill a slot in their inventory as well as gives them creative consumer goods opportunities that they will leverage Fanatics to help deliver custom merchandise offers on.

“Snapple is a brand that, like Baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” said Noah Garden, MLB Executive Vice President for Commerce, in a release. “We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them.”

Through the partnership, Snapple acquires the rights to use official MLB logos, the collective use of Club marks, and Jewel Event marks in all communication and marketing campaigns including digital, television, offline and business-to-business. The brand will also have point of sale and advertising rights to activate, the right to use MLB marks on bottle labels, and the opportunity to execute sweepstakes and consumer promotions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.