• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

‘Slime’ Super Bowl Begins Alternate Broadcast Wave for NFL’s Big Game

  • New set of NFL media rights deal carry broader provisions for networks
  • CBS Sports parent looks to expand audience for biggest event in U.S. television
Kevin Jairaj-USA TODAY Sports

The slime is coming to the Super Bowl, in what is likely to be the start of a wave of alternate broadcasts for the biggest annual event in U.S. television.

On Tuesday, CBS Sports parent Paramount unveiled plans for a kids-themed broadcast of Super Bowl LVIII on Nickelodeon, building on three prior presentations of NFL games and a fourth scheduled for Christmas 2023.

The broadcasts — operating parallel to the main CBS Sports presentation and featuring the network’s well-known graphics and personalities — will be the first alternate Super Bowl broadcast, but surely not the last.

The league’s new set of media rights deals — completed in early 2021, worth about $110 billion overall, and going into full effect this year — contain provisions allowing networks to develop additional Super Bowl broadcasts. 

Those contract elements materially expand on existing efforts offering standard English- and Spanish-language game broadcasts — and will also allow Fox, Comcast, and Disney to similarly spread upcoming Super Bowls across more sister channels.

“We are encouraging all our broadcast partners to innovate around game presentation, [to] think of new, different, engaging ways to present the game,” Alex Riethmiller, NFL VP of communications, told Front Office Sports.

Nickelodeon’s prior NFL’s games have steadily dropped in average viewers:

  • January 2021 Wild Card game: 2.06 million
  • January 2022 Wild Card game: 1.33 million
  • December 2022 regular-season game: 906,000

But instead of fearing diminishing returns, Paramount looks to expand what is already American TV’s largest audience, with Super Bowl LVII in February bringing in 113 million viewers on Fox.

“In Year 1 of our new long-term deal with the NFL, we continue to maximize the potential of our expanded distribution rights and further unlock the value of the league,” said Bob Bakish, Paramount president and CEO.

One Super Bowl, Two Networks

Super Bowl I in 1967, prior to the AFL-NFL merger three years later, was shown on both CBS and NBC as a result of separate broadcast rights contracts each of those leagues held.

While also a multichannel airing, the situation for Super Bowl LVIII fundamentally differs as it involves sister networks working from a single rights contract.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

To Sum Up Current Commanders, Coyotes Situations: It’s Complicated

The Commanders hire a Capitol Hill insider as the team continues its stadium pursuit.

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.

For Caitlin Clark and Other Rookies: Now a 29-Day Sprint to WNBA Debut

The league regular season starts swiftly after college basketball ends.

O.J. Simpson Lawyer Says He Won’t Shield Estate From Goldman, Brown Families

The executor of Simpson’s will had previously said the Goldmans would get ‘zero.’
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.