• Loading stock data...
Monday, April 22, 2024
  • -
  • -
  • -
  • -

Sinclair Revenue Holds Steady Due to Sports Broadcasts

  • Sinclair Broadcasting Group posted a small revenue decline in Q4 2021.
  • Sports helped counteract a drop in political advertising.
Jerome Miron-USA TODAY Sports/Design: Alex Brooks

Sinclair Broadcast Group avoided a significant revenue dropoff in the fourth quarter of 2021 with increased sports programming, as it looks to challenge streaming networks directly.

The national broadcaster saw revenue drop 2% year-over-year in the quarter to $1.5 billion

Broadcast revenue dropped 21.4% year-over-year to $704 million, but local sports largely made up the difference with a 30.1% rise to $691 million.

  • In December, Sinclair’s sports network holding company Diamond Sports Group re-upped its deal with the NHL to broadcast and stream games of 12 teams in their local territories on their Bally’s regional sports networks.
  • In January, Diamond struck a similar deal with the NBA for local broadcasts and streaming rights for 16 teams. That deal carried a one-year term with three one-year renewal offers.
  • The Sinclair-owned Tennis Channel reached a pact with the Women’s Tennis Association to broadcast matches in four European countries that same month.

Jumping into the Stream

Sinclair plans to bundle its regional sports networks into a streaming service, which would be available without a cable subscription. 

In January, the company secured $600 million in funding to support the new service. Sinclair was also recently in talks with the Chicago Cubs on a standalone streaming service.

Diamond holds around $8 billion in debt related to Sinclair’s 2019 purchase of regional sports networks from Disney for $10.6 billion.

Copy Link
Link Copied
Link Copied

What to Read

NBA’s Media Rights Are Set to Expire: Who’s Got Next?

The league’s exclusive negotiating window with ESPN and TNT is expiring.

Stanley Cup-Keeper Miragh Bitove is Ready to Protect the Hardware

To safeguard what may be the most-recognizable trophy in all of sports, she’s never more than an arm’s length away from the precious metal.

Utah Fans Rush for Season Tickets (for a New NHL Team With No Name)

More than 20,000 season-ticket deposits have been made for the newly relocated NHL team.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos


Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.
April 17, 2024

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
April 18, 2024

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.