Friday, September 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Signa Sports United Nears $370M Investment

Signa Sports United/Design: Alex Brooks

Signa Sports United is reportedly nearing an investment worth more than $370 million from a group that includes Saudi Arabia’s sovereign wealth fund — the Public Investment Fund.

The German bike and tennis equipment retailer went public earlier this year via a SPAC merger with Yucaipa Acquisition Corporation, a company led by Pittsburgh Penguins co-owner Ronald Burkle. The merger, which is expected to close by the end of the year, values Signa at $3.2 billion.

The funding would go toward expanding Signa’s presence in the U.S., which the retailer estimates will account for 9% of its $1.6 billion in net revenue for the fiscal year ended Sept. 30.

  • That number assumes Signa completes its acquisition of cycling store Wiggle — a deal that was announced alongside its SPAC merger — and Tennis Express, an online retailer. Wiggle has annual sales of roughly $500 million.
  • Signa already operates tennis retailer Midwest Sports in the U.S.

In the past year alone, the PIF has purchased England’s Newcastle United soccer team for $409 million, taken part in a $758 million investment round in The McLaren Group, and acquired $3.3 billion worth of video game stock in Activision Blizzard, Electronic Arts, and Take-Two.

By 2030, the wealth fund estimates it will be managing $2 trillion in financial assets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 General view of Australia's Maya Joint and Taiwan's Chan Hao-ching in action during their first round match against Serena Williams and Venus Williams of the U.S. REUTERS/Brendan Mcdermid

New Australian Open Head Suggests Shortening Grand Slam Matches

Andrew Abdo took over for Craig Tilley last month.
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 31, 2026 Jason Stacy, coach of Belarus' Aryna Sabalenka during her women's singles final against Kazakhstan's Elena Rybakina

Tennis Coaches Have Become a Hot New Billboard At the US Open

Tennis coaches are often shown on the broadcast from the player’s box.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Noah Eagle on Calling the 49ers vs Rams Netflix Game in Australia

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
September 3, 2026

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.