• Loading stock data...
Thursday, March 13, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Signa Sports United Nears $370M Investment

Signa Sports United/Design: Alex Brooks

Signa Sports United is reportedly nearing an investment worth more than $370 million from a group that includes Saudi Arabia’s sovereign wealth fund — the Public Investment Fund.

The German bike and tennis equipment retailer went public earlier this year via a SPAC merger with Yucaipa Acquisition Corporation, a company led by Pittsburgh Penguins co-owner Ronald Burkle. The merger, which is expected to close by the end of the year, values Signa at $3.2 billion.

The funding would go toward expanding Signa’s presence in the U.S., which the retailer estimates will account for 9% of its $1.6 billion in net revenue for the fiscal year ended Sept. 30.

  • That number assumes Signa completes its acquisition of cycling store Wiggle — a deal that was announced alongside its SPAC merger — and Tennis Express, an online retailer. Wiggle has annual sales of roughly $500 million.
  • Signa already operates tennis retailer Midwest Sports in the U.S.

In the past year alone, the PIF has purchased England’s Newcastle United soccer team for $409 million, taken part in a $758 million investment round in The McLaren Group, and acquired $3.3 billion worth of video game stock in Activision Blizzard, Electronic Arts, and Take-Two.

By 2030, the wealth fund estimates it will be managing $2 trillion in financial assets.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.
Dana White, CEO of Ultimate Fighting Championship introduces Republican presidential nominee Donald J. Trump during the final day of the Republican National Convention.
exclusive

Dana White Wants to Break Boxing Down, ‘Build It From the Ground..

The company envisions a much more active cadence of competition.
Elena Rybakina, left, and Taylor Fritz hold the trophy after winning the Eisenhower Cup Tie Break Tens during the BNP Paribas Open in Indian Wells, Calif., March 4, 2025.

Sinner’s Ban Looms Over Indian Wells Despite Record $19M Purse

Sinner has reached the semifinals for the last two years.
Runners at the Olympics

Saudis Reportedly Considering $600 Million Track Deal

The PIF’s sports arm is exploring a commercial deal with World Athletics.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Jul 30, 2022; Pasadena California, USA; Juventus forward forward Dusan Vlahovic (9) and Real Madrid forward Vinicius Jose Paixao (20) battle for the ball in the first half during an international friendly at the Rose Bowl.
February 14, 2025

‘Make Juventus Great Again’: Crypto Firm Tether Buys Stake in Soccer Club

Tether is just one of many crypto firms making sports investments.
exclusive
December 5, 2024

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.