• Loading stock data...
Tuesday, August 5, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Signa Sports United Goes Public in $3.2B Merger

  • Signa Sports United went public via a SPAC led by Pittsburgh Penguins owner Ron Burkle.
  • The deal values Signa at $3.2 billion.
Wiggle/Design: Alex Brooks

Major bike and tennis equipment seller Signa Sports United is going public to speed up its plans for industry domination.

The SPAC merger values Signa at $3.2 billion and will raise $645 million from the SPAC itself and private investors.

“There are not so many online sports retailers that are public at the moment. So, that gives us a good tool to foster and to accelerate possible acquisitions,” Signa CEO Stephan Zoll told FOS.

The SPAC, Yucaipa Acquisition Corporation, is led by Pittsburgh Penguins part-owner Ronald Burkle. Burkle was the lead investor behind an effort to bring an MLS team to Sacramento before pulling out during the pandemic.

The company also announced the acquisition of online cycling store Wiggle, which has annual sales of around $500 million.

Zoll said part of the motivation to go public via SPAC instead of IPO is that SPAC mergers allow for these sorts of concurrent acquisitions.

  • Based in Berlin, Signa Sports earns around 10% of its revenue in the U.S., primarily from its acquisitions of Midwest Sports in February and Tennis Express in May.
  • The company also has deals with the ATP to provide technology backing for its apps and online retail tied to Grand Slam tennis tournaments.

Zoll sees Signa as having a unique opportunity to define the “very fragmented” sports ecommerce market.

“We are the largest and pretty much the only real consolidater at this point in time. We think there is a great, great opportunity to continue that and start shaping the entire ecosystem,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 24, 2025; Washington, D.C., USA; Venus Williams (USA) waves to the crowd after her match against Magdalena Frech (POL)(not pictured) in a women's singles match on day four of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.

Venus Williams Returns to U.S. Open Ahead of New Mixed Doubles Format

The number of doubles teams at the US Open has been cut to 16 from 32.
Jul 27, 2025; Washington, D.C., USA; Leylah Fernandez (CAN) celebrates with the championship trophy after her match against Anna Kalinskaya (not pictured) in the women's singles final of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.

DC Open Increases Women’s Purse by 39%, Keeps 2027 Target for Equal..

DC Open chairman Mark Ein spoke to Front Office Sports.

Cattle Dermatitis Outbreak Forces Tour de France Route Change

The Tour cut two climbs and shortened the stage by 35 km.
Jul 13, 2025; Wimbledon, United Kingdom; Jannik Sinner (ITA) stands on the South West Hall balcony holding the gentlemen's singles champion trophy, after his match against Carlos Alcaraz (ESP)(not pictured) in the gentlemen's' singles final of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club.

Jannik Sinner Reunites With Coach Tied to Banned Doping Spray

Sinner did not miss any Grand Slams due to the ban.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.